Why is Serato worth more money
Why is Serato worth more money Posted on: 17.01.2011 by Marguerite Truka Why does Serato SL demand a higher price than Traktor. If Traktor cost more would that effect their sales. Or would they have the same share as they do now. What is it that makes people want to spend that extra money on serato?1. is it they really need side by side waveforms 2. They truely beleive serato is the only credible DVS solution 3. they believe its more reliable 4. its easier to setup for the 1st time 5. its simpler to use 6. They use the bridge and its recording capabilites 7. they like having midi devices set up for them 8. they dj with video ( i know a few ppl who have switched for this reason) 9. They beleive the sound cards are better quality 10. there mates use it | |
| Delphine Mauser 17.01.2011 |
Originally Posted by BennyJ
I'd say Serato being "Hip Hop" and Traktor being "EDM" is a very limited way to describe it. To me it's no different than people who hang onto false propaganda such as "A Prias has no get up and go for a car," yet I chased down and caught a hit and run driver in a Prias with no problem. I do just fine spinning hip hop with Traktor, and I see plenty killing it with Serato all over the genera board. I would hope DJ's on this site, would open thier eyes a little wider and quit trying to classify things in little compartments. I always thought this site was about a moving forward progression, not limitations. |
| Matha Obray 18.01.2011 | Yeah i feel serato is a hip hop thing not a EDM thing. To me SSL is ugly and itch has to features compared to traktor. I use controllers so i can use SSL. I believe it cost's alot cuz of the hardware. But they could drop the price some. Traktor needs more certified mixers. |
| Nedra Fresneda 18.01.2011 | the free update thingie. also, it gets you the bitches |
| Delphine Mauser 18.01.2011 |
Originally Posted by bigc
this! |
| Adolf Hit 18.01.2011 | Some interesting points made here, but really the reason serato costs more is it's different business model. When you buy the hardware you buy a life time (maybe) of software updates. NI, like most other software companies, charges you again for each major release, which for reasons I don't understand causes some people to get prissy. Btw I use both, tsp for controllers, ssl for dvs. |
| Onie Sarandos 17.01.2011 | I believe Serato charges more simply because they can-supply and demand. At least that's my perception in the U.S. I believe the demand is based on a couple of factors: -the perception, real or imagined, that Serato is a "tighter" "more reliable" program/setup; -Serato has classicly been associated with a replication of traditional, 2 deck mixing, which hip-hop djing lends itself to, + there are more hip hop djs in the U.S. than edm, -better marketing in the U.S., at least. This last one is really based on my own experience. Before I got into digital djing, the only DVS/dj program i heard being talked about popularly was Serato (I had known about Torq + final scratch some years before, but had not really taken them seriously-very forward believeing on my part). I had to do my own investigating before i learned about Traktor, VDJ, MixVibes, etc. Beyond that, Serato just has a great reputation. As to myself, once I finally decided to get into digital djing (its only been a year now, after 10+ years of cds and, to a lesser extent, vinyl), it was between the VCI-100 and the VCI-300, and Traktor vs. Itch. I chose Traktor largely because of a.) the support of this site and b.) all of the features that Traktor had that Serato did not, or at least was not known for (effects, cues and, yes, gridding/sync capability). I figured, if I felt like traditional 2 deck djing, I always have my dual cd player or turntables [leaving aside for now the other advantages that dig djing provides, such as portability, no skipping cds/vinyl, etc.] I still believe the 300 is a gorgeous controller, btw. I have since upgraded to the S4, and love it to death. Since Serato (Itch, at least) is adopting more and more of these features, its really just boiling down to personal preference as to which route you go. Some people will still pay more for Serato's perceived reliability, and to become familiar with the program many clubs/bars in the U.S. already use. Others will stick with Traktor and its continued evolution. I intend to eventually invest in SSL as well and would like to become familiar with both programs. |
| Jacque Divinity 17.01.2011 |
Originally Posted by Karlos Santos
part of the reason why more people talk traktor on here is because a majority of people here spin EDM. traktor has always been a fav of the dance music crowd, while serato seems to have always been favoured by the hip-hoppers. |
| nayit ruiz jaramillo 17.01.2011 |
Originally Posted by mostapha
|
| Audrey Pinda 17.01.2011 | I'm personally someone that, while not owning either yet, am highly swayed by Serato's products. I've experience that a good friend used Torq for years, and I just helped him make the switch to Traktor. And a couple friends who use SSL as a DVS with 1200's, and love it to pieces. I've spent a large amount of time researching the different options, and coming to my own conclusions as well.
Originally Posted by mostapha
|
| Tatum Ansaldo 17.01.2011 |
Originally Posted by Karlos Santos
Originally Posted by Wickedsight
|
| Dorie Scelzo 17.01.2011 |
Originally Posted by xtianw
Originally Posted by Karlos Santos
|
| Lorita Leazenby 17.01.2011 | I've used VDJ for a while, and I believe side by side would be a very useful feature for beatgridding. I would not use it live however, since to me it takes away the idea of spinning with two separate tracks. Call me old fashion, but I do like that idea. |
| nayit ruiz jaramillo 17.01.2011 | I agree. I believe it could be done with minimal rejigging of the UI as an option. |
| Tatum Ansaldo 17.01.2011 |
Originally Posted by xtianw
Originally Posted by Karlos Santos
|
| nayit ruiz jaramillo 17.01.2011 | Its not awkward... and thats a pretty childish thing to say. Im not getting defensive at all. Its called discourse. You made a post dude and i made a reply. Thats kinda what we are all here for isnt it..? I dont believe the "DJTT is bias towards NI" accusation is fair on DJTT. I couldnt give a crap, if this site was a 1000 times less Traktorist id still be here. Im here cus the people are nice. |
| Candace Carmouche 17.01.2011 | dont take this the wrong way. but youre getting rather defensive about a relatively broad comment. i wasnt even believeing about you when i posted that. now its all kinds of awkward. |
| nayit ruiz jaramillo 17.01.2011 |
Originally Posted by xtianw
Is it not anymore sinister than the fact that more people use Traktor than anything else..? Are Traktor users supposed to keep quiet just so that the discussion is evenly weighted..? This kind of opinion is posted on the Blog quite a lot and it baffles me. If people are so pissed at listening to Traktor stuff they should post more about SSL/Torq/VDJ etc. Some people on the blog are a lot less polite in their response to that accusation than i am being here. |
| Candace Carmouche 17.01.2011 | Sometimes I look at this community and wonder why it doesnt have a big NI in the upper left hand corner of every page. |
| Adella Charmoli 17.01.2011 | Serato hardware costs an arm and a leg, but their software is free |
| Dorie Scelzo 17.01.2011 | I used Final Scratch 2 and SSL, and I'm currently spinning on Traktor Pro (controllers only). I believe Jason actually used my first copy of SSL |
| Harley Hendzel 17.01.2011 | Having used Scratch Live for just over 5 years before purchasing my Kontrol S4 3 weeks ago, I can say that I enjoy both. But, when I first bought Scratch Live, there weren't many other impressive DVS solutions at the time. And, what sold me on it was a demo that DJ Jazzy Jeff did on Scratch Live. So, after some research on my own, I figured this would be the best solution for me to move to a DVS. And I can count how many times in that time Scratch Live has frozen or messed up on my with just 3 fingers. It is a rock solid DVS and it just works. So, I believe it is worth the price. And now with 3 weeks on the S4 pro software, I am not finding anything I dislike about it. Granted I don't have any turntables to scratch on, I can still scratch with the little s4 jogwheels. The main reason I switched was to save space at home. And in the future, I will see how the S4 goes in a live setting. |
| Julissa Serrone 17.01.2011 | ^ They are implementing colored waveforms!! You know I'm a happy camper. Hopefully the gridding has improved. Any word on when we should hear an official statement from NI on the new Traktor product? A few weeks? Ok back on topic. It cost some much because it's from Rane!!! It's pricey gear. You also have to remember Rane sells the soundcard or mixer and Serato has the software so thats two companies sharing profits. With Traktor it's all NI. my thoughts. |
| nayit ruiz jaramillo 17.01.2011 |
Originally Posted by tombruton69
There is a minority of very loud people asking for side by side and they go on like its killing Traktor and everyone wants it and the uncomforatable truth for these people is that most Traktor users (in my received opinion ) is that they dont want/need it. These people claim a load of odd reasons for NI not implementing it such as 'they dont want to change the UI'... if it was such a popular feature they would implement it and it would be killing Traktor but it isnt. Fact its the Phase Meter pleases a lot of people and just cus Serato has side by side does not mean its a better way to work. People coming from SSL or Itch go on how its make or break for Traktor and Traktor will never challange Serato until they have side by side. This is laughable for many reasons. Fact is nothing is slowing the progress of Traktor . I was told a few "facts" by an reliable industry insider at the BPM show in October and the Traktor sales figures are simply Unbelievable. Unreal. NI could probably ignore this feature for rest of time and it wouldnt hurt them one iota. I mean, what is the point of trying to convert or convince a few SSL/Itch users when they can just get on with selling their own method to millions of new DJs. Money talks. If NI thought they needed to implement it they would. I personally hate side by side. Cant stand it .BUT i believe NI should implement it just so Traktor has everything. |
| Ethel Feigum 17.01.2011 | Who's jackinthebox? Ask any Serato fanboy why his software is better and he'll tell you it's because it's the "industry standard". I threw it out there as a joke. I don't regularly use DVS, so that doesn't matter much to me, and VDJ can do everything else and more, so I have no desire to spend almost twice as much on Serato. |
| Tatum Ansaldo 17.01.2011 |
Originally Posted by tombruton69
It could be argued that SSL is as close as we have to an industry standard, since clubs with house soundcards more often than not have an SL-1 or SL-3. |
| Marguerite Truka 17.01.2011 | jackinthebox I wouldnt say there is an industry standard yet however there may be one in the next couple of years you say serato is a tighter dvs. Are you refering to the timecode if so that is incorrect traktor has better traking due to the timecode and that is a fact. Its tough to call what will be the next industry standard. I personaly hope there isnt one. At the moment both companies are putting alot of development into there products to make them better if one company comes on top this will stop. And we will end up with the same situation as the turntable and cdj. The cdj 2000 was only released as a reaction to digital djing. I believe this traktor update needs this sample player we know is coming. An option for side by side waveforms it really would not be that hard to program and video support. A cool feature to add with the new soundcard would be 3 record outs with an inbuilt recorder so you can record the master and both lines with cross fader movment for midi enabled mixers. Oh yea and high res midi |
| Ethel Feigum 17.01.2011 | It's the industry standard! I believe a lot of people use it because it's an easy step into laptop djing with your turntables. Solid hardware and software without all the bells and whistles of Traktor or VDJ and a (marginally) tighter DVS. |
| Kandy Ahdoot 17.01.2011 | its just marketing you get a bunch of famous people to use your stuff everyone is gonna go buy it and enough people buy it,its gonna become the standed in certain places and if serato can sell there products at a higher price than NI and people are buying them at them price they aint going to lower the price does not make it a better product than traktor,but i like both so its all good. |
| Hipolito Scionti 17.01.2011 | I suspect Serato may feel that being more expensive may help them appear as the more premium product. |
| Desiree Logie 17.01.2011 | I believe Serato had a bit of a first-mover advantage. It's true that NI (and former collaborators) came to market first. But I would argue that at the time when digital setups/DVS started to take off, Serato had the more mature product. So more people got into the game using Serato. And, from then on, it's a switching-cost issue. Switching is costly (e.g., it takes time to take your cue points or the organizational structure of your collection to another product). Due to those switching costs Serato still has a bit more market power than NI which allows it to charge higher prices. Obv, I'm not claiming this is the full story but I def believe this has been an important factor over the last few years. |
<< Back to Anything on the SeratoReply