Why is Serato worth more money

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Why is Serato worth more money
Posted on: 17.01.2011 by Marguerite Truka
Why does Serato SL demand a higher price than Traktor. If Traktor cost more would that effect their sales. Or would they have the same share as they do now. What is it that makes people want to spend that extra money on serato?

1. is it they really need side by side waveforms
2. They truely beleive serato is the only credible DVS solution
3. they believe its more reliable
4. its easier to setup for the 1st time
5. its simpler to use
6. They use the bridge and its recording capabilites
7. they like having midi devices set up for them
8. they dj with video ( i know a few ppl who have switched for this reason)
9. They beleive the sound cards are better quality
10. there mates use it
Yon Mckesson
17.01.2011
Originally Posted by jimbob5000
I mentioned the "street cred" thing before, and that seems to be a big plus for a lot of people that are interested in a DVS. For some reason, in the Vinyl/CDJ only-crowd of DJs, Traktor still is the little toy for the kids and wannabe DJs, while Serato is more accepted. It's the sync button that pisses them of, even though it doesn't make sense when using the program as a DVS. Serato doesn't have it, so it must be the top choice for the real DJ, and Traktor is for the cheaters who can't even beatmatch. Let's not talk about the stupidity of that assumption.
I agree with this Serato has some major street credit and its followers/users are as opinioned about it as the Traktor guys like Ford & Chevy people in a way. I wonder what the SSL users believe about Itch it has a sync button too! Lol!! I like Trakor because of how many hardware options if you learn the midi any controler is game and as a DVS its the closest thing to real vinyl when scratching. But in my area SSL is king its everywhere all the clubs, wedding djs, and events I always see what they are using and I have not seen one using Traktor its always SSL I have seen VDJ like twice but never Traktor.
Nedra Fresneda
17.01.2011
jj

ask Phil (believe it was him) over at NI's community what are the typical tickets people summited. They just need a) get more people or b) have people stop asking shit over and over so the others with real problems can be serviced.
Marylynn Kolinski
17.01.2011
I've never used Serato but I do like Scratch Live. ITCH looks promising but seems to be behind unless a specific hardware supports 1 feature.

Rane hardware support is the best! Plus I can call them on the phone here in the STATES.

New Zealand VS. Germany

Serato's support is very good. Especially in BETA testing. If you have a problem, the will fix it. Although the general HELP on Serato's community s have gone down hill in the last year.

Serato will not natively support any more hardware unless you pay them an annual fee and percentage of the sale. That is WEAK! I realize the plethora of hardware controllers coming out is crazy, but there EGO is getting ahead of them. Plus they will not support a spinning platter in MIDI because it interferes with there ITCH lineup. Where is output MIDI for LED's already? My Denon DN-HC4500 works wonders in SSL VS. 20ms to get the crappy display to work in Traktor.

Native Instruments Traktor is great to customize. Up until the last 6 months, it has been flooded with bugs. NI support has never responded to my help, bug fixes or feature request. There support is the worst in the Industry. Karlos is great, but doesn't even work for NI. My S4 Jog freezes the song, and other users on the community just keep telling me to calibrate. A temporary fix to huge problem.

If I have to pay for NI Traktor upgrade to 2.0 after I just purchased an Audio 8, I will drop Traktor forever.

If you want simplicity and know your system will work with proprietary sound card, go with Serato Scratch Live. With the HC4500 hack, you can get most Controllers to get Platter Control.

If you want a complicated setup and like to configure controllers, go with Native Instrument Traktor Pro. You still have to setup Denon's audio control every time you start Traktor. Choose another ASIO, then back to Denon. A 1 year old bug. BRILLIANT! Unlike the S4 software, if you push your jogwheel, it will come to a slow stop. It sounds great, but makes it impossible to scratch, release and juggle.
Aracely Wosick
17.01.2011
I wouldn't worry so much about the pressure of industry standard. There is more than enough room in the sector of digital djing for two software companies. In the future you may see either one take ownership of specific sectors of the market though. Much like apple cater for a different market to windows etc. These are times of development for digital djing and I do not believe one company will end up on top.
These companies are already pursuing different areas of development. serato with the bridge and its 3rd party manufacturers and Ni with its hardware and new software. Serato want to make money off research and licensing agreements where as Ni off Hardware and software. Its really just apples or oranges.
Desiree Logie
17.01.2011
traktor is for little girls, serato is for real tough motherfuckers.
Candace Carmouche
17.01.2011
Originally Posted by Sano Insano
Native Instruments is only selling the hardware with Traktor. Whereas Serato doesn't sell its hardware separately, reducing the ability/viability to bootleg, and increasing its ability to exaggerate its software's price, Traktor does and pays/profits from it.
thats a twisted way of putting it. and not really that accurate.

Serato's customer's arent end users. Their customers are hardware manufacturers. They don't charge for the software to end users. They make hardware manufacturers pay for rights to let their hardware use Serato software.

It's the hardware manufacturer that sets the price of an item. Serato has nothing to do with that decision.

Serato is a pretty small company in size. I talked with the guys at namm about this very topic and basically what it came down to was this. Their business model makes a few things happen for them.

a) hardware manufacturer pays them enough so its worth it for them to continue making software and updates.

b) it allows them to not have to worry about certain r&d costs (they dont pay to develop any hardware, rather they just develop a spec and communication protocal that hardware manufacturers make new hardware around while adhereing to the 1:1 mapping philosophy that Serato has)

c) they dont have to worry about having drivers for hardware developed and coded, this is also on the hardware manufacturers end (not sure if you're aware, but a driver developer will charge you almost as much as it cost to develop your entire software package, just to write the driver. albeit driver development is a LOT of low level programming and requires an extreme knowledge of mathmatics to pull off. its not something any old .net dev could handle in his wildest dreams).

d) their model also allows them to license their technology and share profits with other companies to keep their development costs down while maximizing profitability (like their partnership with ableton).

its an interesting business model. personally, as a guy thats studied business and finance i believe its pure genius. no matter how good or bad their product does, they still make more than enough liquid to remain profittable.

but the point being, if you have a problem with the cost of serato hardware, take it up with rane, numark, vestax, pioneer, and allen and heath. The one thing Serato doesnt have a say in, is how much a hardware manufacturer charges for their hardare. That conversation is between the hardware manufacturer and its dealers. It's also why Pioneer is about to ship a 1600 dollar itch controller. If Serato had their say, that thing would have only been about a grand.
Carline Whichard
17.01.2011
Originally Posted by tombruton69
What is it that makes people want to spend that extra money on serato?
Uh i dont know maybe because RANE makes the hardware AND THEY HAVE A LONG LEGACY OF Professional BULLET PROOF EQUIPMENT! Have you ever mixed on a RANE mixer! While Native instruments has come a long way in creating hardware/ software, Rane has been making hardware since the early 80s.
Complaining about serato and Rane is like complaining that your Ferrari is too red!
The digital age of djing has brought a firestorm of debate but know this once you go digital you become hostage to all the companies making your gear and software ie Apple ,Traktor, Windows, Serato, Ableton and on and on. Is this what real djing is all about the software updates, hardware you have and all the toys to go with it. Or is it about the person behind the decks and whats coming out your god damn speakers!

Traktor vs serato= Face plant!
Lindy Jonker
17.01.2011
DNRTWT, but myself?


Recently switched from TSP to SSL. I believe it's a comfort thing.

T(S)P will always be a superior product from a pure-digital DJs perspective: I'd use it with a multitude of MIDI controllers with independent control of all four decks (no shift states).


Using it as a DVS though, I always felt a little uncomfortable.


SSL just feels a little more...straight-forward...to me. That said, ITCH is carp and even if SSL had platter support (by way of MIDI, not HID) and an internal mixer, it'd still be a tuna carp compared to T(S)P's MIDI implementation.


*shrugs*
Peggy Gabrielson
17.01.2011
i feel a bit guilty using traktor as serato is a new zealand company and i feel like i should support them as a kiwi rather than german owned traktor.

but the price difference is ridiculous. in nz traktor scratch pro costs 1200 while serato scratch live SL3 costs 1500. if you assume the software and hardware are relatively equal (i believe they are), you are basically paying that extra 300 for free updates and arguably the industry standard factor. ]

maybe not too bad a deal depending on how much this new traktor upgrade costs
Britteny Angelozzi
17.01.2011
Native Instruments is only selling the hardware with Traktor. Whereas Serato doesn't sell its hardware separately, reducing the ability/viability to bootleg, and increasing its ability to exaggerate its software's price, Traktor does and pays/profits from it.
Tatum Ansaldo
17.01.2011
Originally Posted by tombruton69
However I will be annoyed if NI dont support the audio 8 in there new software. I would make a crack to use the audio 8 with it
Karlos has told us that it will be supported. No need to worry about another Final Scratch debacle.
Candace Carmouche
17.01.2011
For the record heres my thought on my personal opinion.

I believe in the 21st century, a dj that cant use every software package on the market personifies what vinyl dinosaurs call a "microwave dj".

It's one of the big reasons I picked up an itch controller. With my setup now I can run Traktor, Virtual DJ, Mixvibes Cross, Torq 2, or any other software package. I never know when a gig might fall in my lap (especially lately). I believe if you're serious about your trade, you'll learn to use any and all tools available because you never know when a club owner is going to make a wierd decision like (i want my guys to only run serato/traktor/cdj's/turntables) because "a friend told him thats the thing to do".

also you never know when a bug is going to get introduced to your favorite piece of software that prevents you from using it for the time being (until a bug fix for whatever the issue is gets released). I dont ever want to be in that position.

I wish you guys all knew JesC personally. That guy can play on ANYTHING. Exactly the same set if need be.

Thats what I strive for personally now. Equal knowledge and ability on ALL tools available to the digital dj.
Marguerite Truka
17.01.2011
I believe most serato users get it cuz it easier to set up and all they want to do is play a commercial club play one song then fade it at the end to another maybe beat match one bar of the songs together. There are exceptions DJ yoda for example he does some sick stuff.

However he uses the rane 68 which he was given as not using 4 decks is boring and u need that to use them

There are also alot of traktor users who just play music however i believe it attracts those who like to make things funky. Look at the quality of videos between the 2 softwares.

However I will be annoyed if NI dont support the audio 8 in there new software. I would make a crack to use the audio 8 with it
Arline Gruel
17.01.2011
I like traktor, but I'm the only one around that I know spinning on it, and its just annoying dealing with that sometimes. So I'm swapping to Serato.
Candace Carmouche
17.01.2011


you guys completely proved my point.
Tatum Ansaldo
17.01.2011
Originally Posted by padi_04
i would take a plane to england/spain specifically to kiss your feet
oh you know that's going in my sig...
Nedra Fresneda
17.01.2011
Originally Posted by fullenglishpint
Here's hoping for something better in the new version! Even (dare I say it) a fully fledged mapping application?
i would take a plane to england/spain specifically to kiss your feet
Tatum Ansaldo
17.01.2011
Originally Posted by padi_04
Edit: Actually, scratch that. It's dead easy, just has a crappy fixed size window that makes the work tedious.
Here's hoping for something better in the new version! Even (dare I say it) a fully fledged mapping application?
Nedra Fresneda
17.01.2011
Originally Posted by mattinthebox
I also liked how easy it was to program my MPD-24 on SSL. To this day, it is a paper weight when attached to Traktor.
Traktor's mapping is harder, but the results you get from it in complex maps are well worth the learning curve.

Edit: Actually, scratch that. It's dead easy, just has a crappy fixed size window that makes the work tedious.
Tatum Ansaldo
17.01.2011
he's a nice guy, i doubt he'll mind posting it. Writing up a whole guide to it is another matter though, we'll have to see!
Mariann Maybank
17.01.2011
Fullenglishpint,

I'll shoot him a PM. Thank you.

By no means did I mean to imply that you could not program the MPD-24 to Traktor, but I found it significantly more difficult than with SSL. I also found that the MPD-24 users I PMed in the past were very territorial about their .tsi files, which was lame.

Thanks to the people who do share their .tsi files.
Tatum Ansaldo
17.01.2011
Originally Posted by mattinthebox
I also liked how easy it was to program my MPD-24 on SSL. To this day, it is a paper weight when attached to Traktor.
I have a friend who uses an MPD with TSP (DJTT username oneapemob) and it works really well. In fact using those pads is what made me want a midifighter... maybe you should PM him.

jus' sayin'.
Mariann Maybank
17.01.2011
I use Traktor with my DVS system. It is what I learned to DJ on. I am inclined towards Traktor for the simple fact that it feels more natural to me, a likely result of having learned with it. I know a few people who would say the exact same thing about Serato, because when they bought it they simply did not know about any alternatives.

From my experience with SSL and Itch, I really liked the side-by-side waveforms. I would love if Traktor had this option. Note: I say OPTION. I'm sure NI is capable of programming this into the user interface.

I also liked how easy it was to program my MPD-24 on SSL. To this day, it is a paper weight when attached to Traktor.

In Traktor's favor, the file browser and effects are light years beyond SSL or Itch. Traktor looks like a polished app, while SSL and Itch look like a 6th grade programming project.

I am happy that I purchased Traktor. I love the tight integration with the X1. I do not see myself switching to SSL, however, I believe it is arrogant of NI to assume that their waveform layout is the best instead of giving the user the choice.
nayit ruiz jaramillo
17.01.2011
Yeah, totally. Of course its tight.
I believe Shiftee might have a difference of opinion on the whole "Traktor is for EDM" garbage.

Just cus Traktor was originally aimed at EDM DJs doesnt mean jack shit these days.

Ive also seen plenty of 'dance' djs using Serato.

Its a long outdated and frankly pretty crappy view that Traktor = EDM and Serato = hiphop.
Irene Larner
17.01.2011
As someone who DOES use traktor mainly as a DVS system (plus faderfox for the button magic), I have no complaints about it's "tightness". I honestly can't compare it to serato because I never used it more than a few minutes at a time, but I am pretty sure that it works quite well.

To me, the introduction of Traktor Duo helped me decide between the two, it was just so much cheaper than serato that the choice was easy for me: Earn the serato street cred or save a couple of hundred bucks. Also, back then, the Audio4/8/Traktor combo was widely conceived to have a better audio quality than the old SL1 interface/Scratch Live combo. I know serato got better back then with the new interface, so two months later the choice would have been a bit harder.

I mentioned the "street cred" thing before, and that seems to be a big plus for a lot of people that are interested in a DVS. For some reason, in the Vinyl/CDJ only-crowd of DJs, Traktor still is the little toy for the kids and wannabe DJs, while Serato is more accepted. It's the sync button that pisses them of, even though it doesn't make sense when using the program as a DVS. Serato doesn't have it, so it must be the top choice for the real DJ, and Traktor is for the cheaters who can't even beatmatch. Let's not talk about the stupidity of that assumption.

I personally know more people who use Traktor as a DVS or with their controllers than I know Serato users, and all the Traktor guys tell me the same thing: They're occasionally being looked down on by the self-proclaimed "real DJs". The few serato guys I know don't seem to have that problem.

I imagine that there are people out there for whom street cred might be a selling point. They might even pay more to get it. We all know that it worked for pioneer for many years.

Things will level out sooner or later. They already have quite a bit. And someday the much quoted pissing contest will be over. I hope.
Delphine Mauser
17.01.2011
OK right, missed that one. Shit, I'd love something like a TTM57SL and the ability to run the Bridge, but the 57SL is USB 1.1, kind of a joke really, especially when considering using other USB 2.0 controller in conjunction with it. The Rane 68 is just more than I got to spend on a mixer right now. So on that note Serato does make it tough to jump in when already holding a Traktor set up. Not to mention most DJ's I know swearing by the TTM57, have no desire to incorporate a controller. Thats a frustrating topic for me with many Serato users.

Nevertheless the points that used to stand out for me in the Q video just dont hold up as strong for me as much anymore. I really just want some internal post fader FX in Traktor. And I'd really like enough cash to get a Rane 68 and have the best of both worlds including the bridge. One day maybe. But for now I am pretty happy with TSP.

17.01.2011
Originally Posted by Karlos Santos
I couldnt give a crap, if this site was a 1000 times less Traktorist id still be here. Im here cus the people are nice.
+1

those pissing contests between users of different systems are nothing but boring. remember when it used to be denon vs. pioneer? or technics vs. vestax?

what's better? the only correct answer is: WHO GIVES A SHIT.
Tatum Ansaldo
17.01.2011
it's still true that TSP uses a 2kHz signal and SSL uses 1kHz. Practically it's a small difference, but it's still an unavoidable fact old boy.
Delphine Mauser
17.01.2011
I've said it before and I'll say it again. The Q-Bert video is out of date at this point. The 2 claims he makes about Traktor as Pro's are no longer relevant. In fact I have experienced the opposite with Traktor by tapping the turntable.

As far as sonics go, it's a matter of perspective. You get post fader FX with Serato.

Seems to me Q Bert is shy to say what he believes as a final result for a video that was planned to be posted. I imagine it's because he knows people will take it out of context.

Dont get me wrong, I love Traktor, and I love Q, but this video holds no weight anymore.
Tatum Ansaldo
17.01.2011
Originally Posted by padi_04
you are missing "[/QUOTE" add that before the last "]" of your post and presto!
oh I know that lol, I just thought the community hadn't put it on automatically. turns out it was me all along
Nedra Fresneda
17.01.2011
you are missing "[/QUOTE" add that before the last "]" of your post and presto!
Tatum Ansaldo
17.01.2011
Originally Posted by DoctorMogal
[OT] i believe i messed it up. i quoted something then deleted the video so that must've messed it up.
lol I must have done the exact same thing
So Francis
17.01.2011
[OT] i believe i messed it up. i quoted something then deleted the video so that must've messed it up.
Tatum Ansaldo
17.01.2011
huh... why isn't quoting working...

aaaaand back on topic.
So Francis
17.01.2011
[QUOTE=Garygary1;212458]Lies!!!
]

+1 it has been said so many times: PERSONAL PREFERENCE
Tatum Ansaldo
17.01.2011
Originally Posted by Garygary1
Lies!!!
haha yeh I was just believeing of that.
Chas Giraldez
17.01.2011
Originally Posted by jakeintox
It's the industry standard!

I believe a lot of people use it because it's an easy step into laptop djing with your turntables. Solid hardware and software without all the bells and whistles of Traktor or VDJ and a (marginally) tighter DVS.
Lies!!!

http://www.youtube.com/watch?v=fTj-L7EKCL8
Matha Obray
17.01.2011
Originally Posted by JuanSOLO
Sure it's geared more towards Traktor, but this site has seemed just as much about mod's, DIY, and many other things as well. I wasn't trying to pick on you, or make my point at your expense, sorry if it came out that way. I was simply participating in the discussion.

I am not targeting you when I talk DJ's and our self imposed limitations. I am just making a blanket statement based on what I see in comparison to the way others are creative musically, i.e. bands. Lot's of people play blues on a Stratocaster, but that does not make it a blues guitar.

If anything I am just hoping our DJ community can embrace innovation, the likes of which this community help to promote. When people consistently make claims about Traktor is more for this and Serato is more for that, it just gives more power to what is really just a myth. Granted I know what your saying, and it would seem that way "Serato is more hip hop." My question is that really truth?
bro discssion remember? If i took everything personally i wouldnt be on a community site.

No i didnt believe u where at all, im just stating how i feel. And yes thats true, but its more of a blues guitar because ppl play that more on it right? That doesnt make it an only blues guitar just the preferance for when ppl wanna play blues. Same here. Serato is just a preferance, the way i see it, for dj'd that wanna spin hip hop.

Im not sure man. They both are good at something. The thing with traktor that helps is the sync. SSL doesnt have it. Not that that makes a huge difference but its a feature.

in the end...whatever u like, whatever ur comfortable with, is what u need to spin on. Member in the end its about the music so what ever u use just use it well.
Delphine Mauser
17.01.2011
Sure it's geared more towards Traktor, but this site has seemed just as much about mod's, DIY, and many other things as well. I wasn't trying to pick on you, or make my point at your expense, sorry if it came out that way. I was simply participating in the discussion.

I am not targeting you when I talk DJ's and our self imposed limitations. I am just making a blanket statement based on what I see in comparison to the way others are creative musically, i.e. bands. Lot's of people play blues on a Stratocaster, but that does not make it a blues guitar.

If anything I am just hoping our DJ community can embrace innovation, the likes of which this community help to promote. When people consistently make claims about Traktor is more for this and Serato is more for that, it just gives more power to what is really just a myth. Granted I know what your saying, and it would seem that way "Serato is more hip hop." My question is that really truth?
Matha Obray
17.01.2011
Originally Posted by JuanSOLO
Interesting, Serato is the most popular soft in my area, and the DJ's spin a lot more than Hip Hop, and they do it REALLY WELL! I'm one of the few using Traktor. Some use Ableton to DJ round here, other CDJ's and others strickly Vinyl. However all of these DJ's killing around here are not limited to a specific genera by their preferred media.

I'd say Serato being "Hip Hop" and Traktor being "EDM" is a very limited way to describe it. To me it's no different than people who hang onto false propaganda such as "A Prias has no get up and go for a car," yet I chased down and caught a hit and run driver in a Prias with no problem. I do just fine spinning hip hop with Traktor, and I see plenty killing it with Serato all over the genera board.

I would hope DJ's on this site, would open thier eyes a little wider and quit trying to classify things in little compartments. I always thought this site was about a moving forward progression, not limitations.
First i didnt say all hip hop dj's use it and i didnt say all edm dj's use it. Ive seen both and they work well if the person knows how tu use it. BUT ive seen wayyy more hip hop dj's use serato then traktor.

Second, thats u. not anybody else. U may do fine but other ppl may hate traktor for hip hop.

Third where u getting this from? this is a discussion we can voice our opinions. This site is geared around traktor cuz well...the ppl that run the site make TRAKTOR mappings, not serato. If this was a serato geared site it would be the same thing except towards serato.

Dont get me wrong i like serato, i just dont like it more then traktor.

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