Reply to Itch is so close to being awesome!

If serato didn't have the WORST possible business plan for serato itch, not only would it make them a ton of money and become a close contender to Traktor, but it would be awesome!

Does anyone have any insight on how they could possibly believe it's a good idea to make their software free, and charge hardware companies to release controllers compatible with it... Rather than using the model that works great, which is selling the software and letting the public do with it as they want.

Serato itch looks amazing, there's so much potential for innovation in mapping for it. There's so much you can do... But instead they're going with the mac "we will tell you what you want" approach.

They don't even bother to make claims that they are doing it for HD reasons, they're simply denouncing the entire concept of midi, and ignoring it.

Don't get me wrong, if you're a basic DJ that just wants software to work like a traditional DJ set up, by all means, check out Itch. If you want to be at ALL creative with your hardware set up, if you want to be innovative in any way.... You're still stuck with Traktor.... Hell, even Serato Scratch is more versatile than itch for controllers... and Itch is marketed as the controller software.

Anyone else feel like Traktor and Serato are both turning into money-hungry failures, that are totally okay with killing the progress and innovation of the DJ community?