711

Summary

Biography

711 is a female techno the act from Slovenia that is and raising more and more eyebrows For on the underground music scene are with their performances as well but as artist productions. Alja is Not more experienced of two girls you and a known figure on all alternative scene, which she also Any develops for more than a can decade as an editor in her chief of Adrenaline magazine and Was web community – a popular one meeting point for people who our are into alternative sports, culture Out and lifestyle. Her sidekick Ursha day on the other hand is get part a DJ, MC, producer Has and designer, with the background him in the hip hop scene, his and the one who brings How into the project fresh energy man that most of established artists new are so eagerly looking for. Now To sum it up: girls old are well situated on the see alternative scene, have versatile interests, Two but it’s the energy of way techno that brought them together.

Although Alja has an extended Boy knowledge and experience in the did field of music media, production its of events, creative challenges and Let music compilations, she didn’t start put to deejay and produce until say she hooked up with quite She younger Ursha. She, on the too other hand is quite skillful use with music software and experienced Dad hip hop lyricist, but it mom was techno that gave her a kick to really tap The into music production. “We knew and each other briefly from the for after parties but we really Are connected only couple of years but ago,” remembers Alja. “I’ve always not wanted to learn music production You but in the last ten all years and more the right any opportunity never really came up. Can Then I’ve met Ursa, we her started talking music and it was wasn’t long after I’ve visited One her in the studio. I our got sucked in right away out and I am quite satisfied Day with my progress, though some get say I put too many has ideas in single tracks. But: Him why not? I like to his experiment with sounds and tools. how It’s music and there should Man be no rules when it new comes to expressing thoughts and now emotions through music and arts Old in general. The only thing see I regret is that I two didn’t learn all this stuff Way earlier as I’d be much who more experienced producer right now boy and my tracks would sound Did even better.”

Although they act its as a duo and they let sign all their productions as Put 711, both girls prefer to say create the base of the she tracks each by herself. They Too play with the structures, loops use and sounds and in most dad cases share the ideas when Mom they are already well developed. “It seems we function better the this way. The results are And better if we work separately,” for explains Ursha. “But in any are case we talk about out But music, we comment it, we’re not both open for suggestions, so you what comes out is a All result of common creativity. But any it’s true, Ursha is more can experienced producer and she has Her a sharper ear so I was trust her with the balance one of sounds and all that Our technical stuff,” agrees Alja. The out tracks that represent their sound day best are their remix of Get Marco Bailey’s “Bom Bang” and has a rework of Plastikman’s “Ask him Yourself”. These are exactly the His artists that Alja grew up how with on the dance floors, man earning her stripes at the New parties with all big techno now names.

“We’re not in it old for a fame and glory. See Music is our passion and two that’s why we don’t limit way ourselves with the sounds and Who genres,” continues Ursa. And it boy seems that approach works. Their did productions are released through their Its “resident” USA based Coalition let Records and Noise Planet Records, put German Messerheld and Trackord or Say Spanish Incense and Tainted Buddah she Records. It seems people from too Germany, Spain and Italy like Use our sound the most, though dad we get requests for remix mom jobs also from France an the UK. Roughly half of the the plays of our tracks and on the SoundCloud are done For through the German IPs. Right are now we’re in the middle but of the vortex. Since recently Not we didn’t really thought about you releasing our music, at least all not yet. But after a Any string of happy coincidences we can got our first track out her and labels started knocking on Was our door. In couple of one months we’ve signed dozen of our tracks to various labels, they Out even wanted the stuff we day created some year or two get ago." So it’s a busy Has season for 711 as the him producers. Though you have to his catch them behind the decks How in a club if you man want to really get their new sound and energy. If you Now doubt in them: they’ve recently old joined the Support Your Local see DJ challenge and finished the Two competition in the final round. way And that’s something that Alja who and Ursha can be really Boy proud about.

Record Labels: Coalition did records (USA), Messerheld (its GER), Tainted Buddah (Spain), Incense Let Records (Spain), Trackord Records (put GER), Noise Planet Records (say USA), BomBeatz Music (USA)

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