Spotify Meets Beatport - Looking for Beta Testers

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Spotify Meets Beatport - Looking for Beta Testers
Posted on: 31.08.2012 by Luna Sopcak
Hi all. The company I work for, Pulselocker, is creating a music subscription system for DJs (believe spotify+beatport for DJs). The service lets you DJ tracks, online or offline, in serato/traktor/whatever.

We are ready to start beta testing, and are looking for DJ's to try it out and give us some feedback. You can sign up at:

http://launch.pulselocker.com/
Celine Surico
13.11.2012
Originally Posted by photojojo
But this is a viable way to update your catalog with music aren't going to play often and still pay the artist. It's a direct solution for those that torrent music under the excuse that I'll only play this song a handful of times.
Yes as a producer I totally agree that music used should be compensated for unless the licensing agreement says otherwise.

Just being prepared that PulseLocker will be misused...
Leeanna Ayla
13.11.2012
Originally Posted by ksandvik
There are far easier ways to rip music played over any OS system via Jack and similar audio routing solutions. Oh well.
But this is a viable way to update your catalog with music aren't going to play often and still pay the artist. It's a direct solution for those that torrent music under the excuse that I'll only play this song a handful of times.
Luna Sopcak
10.10.2012
Originally Posted by scamo
Hey Fred. Pulselocker now sounds pretty interesting.

Some questions.

How does PL know when I have played downloaded tracks in order to compensate the artist for those plays?
What will the service cost DJs?
What split of the income does PL take for itself?
Maybe a more naive question, but if I produce music, must (should) I go through a label or can I use PL as a direct platform to distribute my music to DJs?

scamo

Thanks a bunch, Scamo! Apologies for being so cryptic at the beginning of this thread - we had to keep things under wraps for as long as we could.

To answer your questions, please see our responses below:

How does PL know when I have played downloaded tracks in order to compensate the artist for those plays?
The application will track the number of times each track is played on the DJ apps, and we will issue a royalty based on those plays.

What will the service cost DJs?
Pricing is not finalized but the lowest subscription tier will be in the neighborhood of what a Netflix or Rdio subscription costs.

What split of the income does PL take for itself?
Unfortunately, I can't share those details, as it's sensitive information.

Maybe a more naive question, but if I produce music, must (should) I go through a label or can I use PL as a direct platform to distribute my music to DJs?
For now you'll have to go through the traditional channels, but we are always examining ways to create more favorable environments for artists, labels and producers.

Hope I answered your questions. Please let me know if you have any more.

Thanks!
Fred
Danae Dumler
08.10.2012
Originally Posted by Bassline Brine
A TON of the music I spin, and really love digging for, isn't on the "major players" labels. And until a service gets the coverage of Beatport + some other major competitors (trackitdown, juno), I can't see myself using something like this.

Because a lot of the beauty of mixing, to me, is sharing music people haven't heard before in with things they recognize, and telling a story in from that manner, and keeping them dancing.

I feel as this service is going to limit selection, although I'm sure you guys have some lofty goals, but that's something I can't afford to even test.
Pretty sure this service won't prevent you from accessing your library of music that you purchased in the normal way. I actually like the idea of a DJ being able to stream all the "top hits" that will be irrelevant in two months without having to waste money that would be much better spent on underground tracks. If I was spinning out constantly I could totally see using this to spin the hit of the moment. I definitely remember in the days of vinyl (and the days when I actually did spin out regularly) being really annoyed at having to pay 7 bucks for certain records I knew I would never play again once people stopped asking for it... I can only imagine how many such tracks there are these days, especially among the "EDM" set.

Originally Posted by fredfunk
On the DJ front, you'll be able to stream full length tracks, download and DJ the ones you want (on the most popular mixing apps) - before you buy, and buy only the ones you want to keep.

For artists, we are providing three ways to make money from their current and back catalog. Each time a user streams a track, downloads it into their locker to play offline, or buys it outright, we pay a royalty.
I believe this is a terrific model. The artist gets paid, the DJ has access to a lot of music and the ability to listen to it and incorporate it into sets and educate crowds, and only has to buy the tracks they really want. I don't spin out enough for it to matter (and when I do if someone asks me to play some popular song I don't know, I just tell them I speak no Americano) but if I was playing regularly a monthly fee for this kind of service would seem perfectly reasonable.
Danae Dumler
08.10.2012
Originally Posted by synthet1c
I am a pessimist, and to me it sounds like another nail in the coffin of the music industry
I never can understand this sentiment. Nail in the coffin? The music industry is doing better than its ever done, at least in terms of getting more people paid for doing more music than ever before. Yes the "industry" may be doing worse, and signed artists at the top 1% of a major label's offerings are probably getting slightly less money, but the other 99% of musicians have never had it so good in terms of their chances of actually getting paid for tracks. And they get a much bigger percentage of what they get paid. And on top of it, people are actually buying electronic music these days; lots of them.
Jonathan Chiuchiolo
12.09.2012
Originally Posted by photojojo
Do you seriously expect us to believe there's a function of VDJ that you've never used?
LMAO That's the only thing
Luna Sopcak
06.12.2012
Hey Stephan,

Windows version coming early next year. The commercial/Top 40 stuff is all major label content, which we should carry by sometime in the middle of next year.
Pansy Shiveley
06.12.2012
Any ETA on the Windows client? Also, does the Pulselocker collection include commercial/top40 stuff?
Luna Sopcak
06.12.2012
We just posted a couple of quick how-to videos that explain the Locker and how to access it in Traktor and Serato.

What is the Locker and how do I use it?
http://on.fb.me/UIfaI8

How to set up your Locker in Traktor and Serato:
http://on.fb.me/UIjSpt

Thanks!
Rosina Steinkuehler
13.11.2012
Gave it a go. Here's my results.

o Traktor 2.5.1 did not work for some reason (I use 2.5.1 because 2.6 has high CPU load when using 96k)
o After switching to 2.6 it worked really well. There where 2 tracks that would not load out of 72 which is not bad at all for what we are dealing with here and the fact it's a beta.
o Sound quality is absolutely top notch of all the Drum and Bass tracks I spun this evening. It was amazing actually.
o It uses some sort of custom fusefs code which does a great job protecting the producers and labels assets. Out of pure curiosity I tried to export the playlist and selected the copy file option. As suspected it began to copy but I am guessing the custom fuse library detected a high rate of speed and shut it down as opposed to Traktors normal speed when a track is playing. Any attempt to access the files outside of Traktor fails. It's well built.

All in all I am really excited about this deal here. It's the first record pool so to speak that has a great DNB collection and I am told they are getting V Recordings any moment.

5 Stars!
Celine Surico
13.11.2012
Originally Posted by photojojo
But this is a viable way to update your catalog with music aren't going to play often and still pay the artist. It's a direct solution for those that torrent music under the excuse that I'll only play this song a handful of times.
Yes as a producer I totally agree that music used should be compensated for unless the licensing agreement says otherwise.

Just being prepared that PulseLocker will be misused...
Rosina Steinkuehler
13.11.2012
Played around with this a bit this afternoon and have some comments and questions.

1. Can we transfer our locker to another machine? I generally browse for tracks on a diff machine than I DJ on.
2. Can we run tools like mixed in key or platinum notes on the locker tracks?
3. Would like to see a pop up when hovering over artists and labels with a follow button. Clicking into the artist / label to follow and then having to hit back each time is a bit of work to get your profile going. Or add some filtering capabilities to the initial who to follow page.
4. Would love to see more Drum and Bass. Arguably I see more on PL than all other record pools combined but want more.
5. Also would be nice to have a save locker feature and create profiles. Like DJ Set XYZ. The ability to retire the locker contents but keep track of the items that where used in case we want to play a previous set if you will.

EDIT: Answer for question #1 - yes you can sync.

Other than the above this program has a lot of potential and is off to a awesome start!
Leeanna Ayla
13.11.2012
Originally Posted by ksandvik
There are far easier ways to rip music played over any OS system via Jack and similar audio routing solutions. Oh well.
But this is a viable way to update your catalog with music aren't going to play often and still pay the artist. It's a direct solution for those that torrent music under the excuse that I'll only play this song a handful of times.
Leeanna Ayla
13.11.2012
You can only open the files when pulslocker is open. You can use the tracks in Traktor and Serato, but only as long as Pulselocker is open.
Celine Surico
13.11.2012
There are far easier ways to rip music played over any OS system via Jack and similar audio routing solutions. Oh well.
Rosina Steinkuehler
13.11.2012
Is this thing basically acting like a rootkit and hooking into OSX low level?

Whats to stop someone from copying the files off the mounted drive or does the software only allow FILE OPEN calls from specific applications?
Albertina Fay
13.11.2012
Signed up for the BETA today.
Leeanna Ayla
13.11.2012
The public beta is out.

http://www.djranking s.com/2012/11/1...u-buy-for-djs/
Luna Sopcak
10.10.2012
Originally Posted by scamo
Hey Fred. Pulselocker now sounds pretty interesting.

Some questions.

How does PL know when I have played downloaded tracks in order to compensate the artist for those plays?
What will the service cost DJs?
What split of the income does PL take for itself?
Maybe a more naive question, but if I produce music, must (should) I go through a label or can I use PL as a direct platform to distribute my music to DJs?

scamo

Thanks a bunch, Scamo! Apologies for being so cryptic at the beginning of this thread - we had to keep things under wraps for as long as we could.

To answer your questions, please see our responses below:

How does PL know when I have played downloaded tracks in order to compensate the artist for those plays?
The application will track the number of times each track is played on the DJ apps, and we will issue a royalty based on those plays.

What will the service cost DJs?
Pricing is not finalized but the lowest subscription tier will be in the neighborhood of what a Netflix or Rdio subscription costs.

What split of the income does PL take for itself?
Unfortunately, I can't share those details, as it's sensitive information.

Maybe a more naive question, but if I produce music, must (should) I go through a label or can I use PL as a direct platform to distribute my music to DJs?
For now you'll have to go through the traditional channels, but we are always examining ways to create more favorable environments for artists, labels and producers.

Hope I answered your questions. Please let me know if you have any more.

Thanks!
Fred
Rey Holubar
09.10.2012
Hey Fred. Pulselocker now sounds pretty interesting.

Some questions.

How does PL know when I have played downloaded tracks in order to compensate the artist for those plays?
What will the service cost DJs?
What split of the income does PL take for itself?
Maybe a more naive question, but if I produce music, must (should) I go through a label or can I use PL as a direct platform to distribute my music to DJs?

scamo
Danae Dumler
08.10.2012
Originally Posted by Bassline Brine
A TON of the music I spin, and really love digging for, isn't on the "major players" labels. And until a service gets the coverage of Beatport + some other major competitors (trackitdown, juno), I can't see myself using something like this.

Because a lot of the beauty of mixing, to me, is sharing music people haven't heard before in with things they recognize, and telling a story in from that manner, and keeping them dancing.

I feel as this service is going to limit selection, although I'm sure you guys have some lofty goals, but that's something I can't afford to even test.
Pretty sure this service won't prevent you from accessing your library of music that you purchased in the normal way. I actually like the idea of a DJ being able to stream all the "top hits" that will be irrelevant in two months without having to waste money that would be much better spent on underground tracks. If I was spinning out constantly I could totally see using this to spin the hit of the moment. I definitely remember in the days of vinyl (and the days when I actually did spin out regularly) being really annoyed at having to pay 7 bucks for certain records I knew I would never play again once people stopped asking for it... I can only imagine how many such tracks there are these days, especially among the "EDM" set.

Originally Posted by fredfunk
On the DJ front, you'll be able to stream full length tracks, download and DJ the ones you want (on the most popular mixing apps) - before you buy, and buy only the ones you want to keep.

For artists, we are providing three ways to make money from their current and back catalog. Each time a user streams a track, downloads it into their locker to play offline, or buys it outright, we pay a royalty.
I believe this is a terrific model. The artist gets paid, the DJ has access to a lot of music and the ability to listen to it and incorporate it into sets and educate crowds, and only has to buy the tracks they really want. I don't spin out enough for it to matter (and when I do if someone asks me to play some popular song I don't know, I just tell them I speak no Americano) but if I was playing regularly a monthly fee for this kind of service would seem perfectly reasonable.
Danae Dumler
08.10.2012
Originally Posted by synthet1c
I am a pessimist, and to me it sounds like another nail in the coffin of the music industry
I never can understand this sentiment. Nail in the coffin? The music industry is doing better than its ever done, at least in terms of getting more people paid for doing more music than ever before. Yes the "industry" may be doing worse, and signed artists at the top 1% of a major label's offerings are probably getting slightly less money, but the other 99% of musicians have never had it so good in terms of their chances of actually getting paid for tracks. And they get a much bigger percentage of what they get paid. And on top of it, people are actually buying electronic music these days; lots of them.
Luna Sopcak
08.10.2012
Hi everyone,

I wanted to let you know that the cat is out of the bag and we've officially launched our website. Head on over to www.pulselocker.com, and check out what we're offering to both DJs and artists.

On the DJ front, you'll be able to stream full length tracks, download and DJ the ones you want (on the most popular mixing apps) - before you buy, and buy only the ones you want to keep.

For artists, we are providing three ways to make money from their current and back catalog. Each time a user streams a track, downloads it into their locker to play offline, or buys it outright, we pay a royalty.

Our public beta launch is around the corner, and we've been working with community moderator, photojojo, on a story that will coincide with the official release. Stay tuned for more details.

Cheers!
fred
Glayds Chritton
13.09.2012
I'm sure they'll have DJ extended versions of mainstream beatport/top 40 songs, but I wonder if they'll have transition tracks or special utility tracks.
Jonathan Chiuchiolo
12.09.2012
Originally Posted by photojojo
Do you seriously expect us to believe there's a function of VDJ that you've never used?
LMAO That's the only thing
Ara Tima
11.09.2012
Originally Posted by scamo
How could streaming in music to play to a crowd be huge?

scamo
Because it would change the method of music distribution of most "bedroom" DJs.

Like synthetic says I highly doubt the library would be anything beyond top 40 and the bigger labels, purely due to the fact it'd destroy the 1000 or so sales that a smaller label is lucky to get in the first place.


That said, we're still waiting for someone to clear this up properly? Will this "stream" files into Traktor/VDJ/Serato? Or will it just allow users to hear full songs in an external client then "buy" the song for use in DJ software?
Audrey Pinda
11.09.2012
I'm interested to see how this works.

But.

A TON of the music I spin, and really love digging for, isn't on the "major players" labels. And until a service gets the coverage of Beatport + some other major competitors (trackitdown, juno), I can't see myself using something like this.

Because a lot of the beauty of mixing, to me, is sharing music people haven't heard before in with things they recognize, and telling a story in from that manner, and keeping them dancing.

I feel as this service is going to limit selection, although I'm sure you guys have some lofty goals, but that's something I can't afford to even test.
Luna Sopcak
11.09.2012
Originally Posted by StephanV
Okay cool. Will this be communicated to all beta users when it's available? Without using it, I'll probably forget about pulselocker but would definitely like to try it out.
For sure. We'd definitely like for you to check it out as well. Stay tuned.
Pansy Shiveley
11.09.2012
Okay cool. Will this be communicated to all beta users when it's available? Without using it, I'll probably forget about pulselocker but would definitely like to try it out.
Luna Sopcak
11.09.2012
Originally Posted by StephanV
So, I've just gotten my private beta invite, apparently it's OSX only. Bummer, and why was this never mentioned?
Hey Stephan,

We should have clarified that initially and apologize for the confusion. A PC client will be available soon.
Pansy Shiveley
11.09.2012
So, I've just gotten my private beta invite, apparently it's OSX only. Bummer, and why was this never mentioned?
Leeanna Ayla
11.09.2012
Originally Posted by synthet1c
(I have never used "groovesharks netsearch" in VDJ to know if that is standard or not).
Do you seriously expect us to believe there's a function of VDJ that you've never used?
Jonathan Chiuchiolo
11.09.2012
Because you can search for music on the spot and have it added and hopefully pre scanned to set up the beatgrid properly. (I have never used "groovesharks netsearch" in VDJ to know if that is standard or not).

If you add it to a cache then have to scan the track it means you can't instantly load the track which would be annoying. It also means you would need to navigate to a webpage to get content meaning you may run out of track and have dead air which wouldn't be good in a live situation. Also I believe services like this would only get tracks from larger more commercial dance labels like Armada not smaller underground labels, so really only good for commercial jocks playing rnb and top 40. If "I played that crap i'd snuff myself
Rey Holubar
10.09.2012
Originally Posted by shr3dder
Ahhhhhhh, well looks like I've misunderstood what you were doing, that and you aren't particularly clear.

I thought you were talking about streaming direct to software. Which would be huge (and quite morally wrong).
How could streaming in music to play to a crowd be huge?

scamo
Celine Surico
10.09.2012
DRM comeback as temp files? Interesting. Fortunately most EDM labels are small so any royalties should get into the rightful hands of producers without tons of middlemen unlike the big labels.
Ara Tima
10.09.2012
Ahhhhhhh, well looks like I've misunderstood what you were doing, that and you aren't particularly clear.

I thought you were talking about streaming direct to software. Which would be huge (and quite morally wrong). However it seems like in actual fact it's a service that is no different to Spotify/YouTube/Record Pools/Grooveshark etc...

Meh.
Luna Sopcak
10.09.2012
Originally Posted by scamo
Well, for me, hell would have to freeze over first, before I'd be trusting a streaming service to feed Traktor with music for a live performance. There is just way too much that could go wrong that is out of my control, because it is outside of my own "box". Wlan/ Network crapping out. ISP crapping out. Streaming service crapping out. Nope, it just aint going to happen with me. So if that is supposed to be the advantage of the system, then I definitely won't be using it.

scamo
Hey Scamo,

Streaming is only one component of the service and won't be used for live DJing. You will be able to play a track without the need for an internet connection on Serato/Traktor/VirtualDJ and other mixing applications.

Have you ever bought a track based on the 90-second preview, only to find out the rest of it sucked? Or bought a track only to play it out once or never? These are just two of the problems we are trying to solve for DJs. For artists, we are introducing new ways for them to monetize their current and back catalog. (Obviously, I can't go into details, yet, but Pulselocker was founded by DJs and producers, so we know the frustrations of how things work today and are working to improve them.)

We will be able to share a lot more information very soon, so stay tuned.

Thanks for your questions and for keeping the discussion going.
Rey Holubar
11.09.2012
Well, for me, hell would have to freeze over first, before I'd be trusting a streaming service to feed Traktor with music for a live performance. There is just way too much that could go wrong that is out of my control, because it is outside of my own "box". Wlan/ Network crapping out. ISP crapping out. Streaming service crapping out. Nope, it just aint going to happen with me. So if that is supposed to be the advantage of the system, then I definitely won't be using it.

scamo
Ara Tima
10.09.2012
Originally Posted by scamo
It most likely will be a streaming service, you just won't be able to stream a track directly into a DJ software to play it (and I would definitely not want that either). You'd have to buy a track and download it first to use it. So like you said, the advantage will be to find tracks, find other track lists and listen to them quickly (Spotify), but then you'll need to buy the track to use it as a DJ (Beatport).
That's not the impression I was getting? If that's all it is then meh.

But the first post says..

The service lets you DJ tracks, online or offline, in serato/traktor/whatever.
Rey Holubar
10.09.2012
It most likely will be a streaming service, you just won't be able to stream a track directly into a DJ software to play it (and I would definitely not want that either). You'd have to buy a track and download it first to use it. So like you said, the advantage will be to find tracks, find other track lists and listen to them quickly (Spotify), but then you'll need to buy the track to use it as a DJ (Beatport).

Spotify meets Beatport.

scamo

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