Do Midi Maps apply to the Midi Fighter or the DAW?

I'm having an issue with my brand new MF where the faders are responding backwards- If I assign a fader to a pitch wheel moving the fader up (from bottom to top) moves the pitch wheel from high pitch to low pitch. This seems backward to me. A community member suggested that it was my mapping. By changing a mapping on a Midi Fighter does would this change the way the faders work? Are the midi maps applied to my DAW or the Midi Fighter itself...I'm a little confused and new to Midi FIghters

Thanks