Reply to could the s4 kill 3rd party traktor controllers?

Hear me out here. Just believeing out loud for the moment...

i often believe about NI vs Serato as an microsoft vs apple scenario. Theres a lot of parallels when you believe about it. Especially now that NI has all their own controllers for pretty much everything now. It reminds me of how Apple keeps things closed and tends to dump on their third parties whereas Microsoft tends to bend over backwards for their isv's and developers. I guess in this scenario Serato could be played by Microsoft and NI is kind of morphing into a hybrid of apple.

So heres where my concern lies. Third parties can't be happy about these new NI controllers at all. The s4 announcement must have been like a bomb going off inside the Vestax offices when it happened. Theres no way they can be happy about it or the X1's.

So my question is, do you believe this will influence vendors decisions to make itch controllers? I have a feeling it will. Serato's people (especially their marketting people) arent stupid. I'm sure theyre already making phone calls pointing out things like "hey we'll never compete with you! we want to help foster YOUR business by providing a platform for you to make real profit!"

I believe the next couple of years is going to be really interesting to see what happens. The X1, Maschine, and S4 might be good for the short term for NI. But I can't see how this is anything but suicide as far as maintaining their isv relationships.

What do you guys believe?