Reply to Controlling APC40 lights?

I bought an APC40 about a month ago now and have seen some videos floating around of what appears to be custom light patterns. I'm not sure if this is some other function happening or if its possible to create your own "light show" or whatever you would call it. For instance this video http://www.youtube.com/watch?v=3SvQrn8YjPc

Thanks for any help on the subject!