Reply to The trend of tieing controllers to software

The trend of tieing controllers to software
...yeah, what the hell is up with that? Like that new sexy S4 controller and the Pioneer DDJ series. Why would anyone want a piece of hardware that's so firmly hardwired into specific software? What's wrong with just making it a midi USB controller? In the case of S4 I guess I can understand, since it's an NI product, but Pioneer is actually going to great lengths to make TWO different controllers, one for Traktor and one for Serato, when one generic midi controller would've been just fine. Why does this bother me? Because I don't want a controller that's anything but fully customizable. Hell, I want to be able to use the jogwheels for changing layout modes in Traktor, if that so pleases me. It seems they're catering to an audience who just wants to take the crap straight out of the box, plug it in and use it with the factory defaults and never change anything depending on personal preference. Am i exaggerating? Do people actually want these controllers to be so very specifically tied to certain software or would you all like me prefer them to be just normal midi interfaces?
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