Reply to unboxing

unboxing
Ok, I get chuck testa, I get the philosoraptor, and while its not a meme, there's an internet fad I can't wrap my head around, and I was hoping somebody could shed some light on why.
Unboxing videos. I'm lookin around at controllers on youtube, and all I find are people unboxing and doing reviews. One video in particular was 90% taking the thing out of its shipping box, and then packaging, and 10% showing the unit. What is the draw to videotaping something in the box? I don't care how UPS stamps your box, or even about the shipping label, and I definitely don't care about the box it comes in, show me what it does!
-end rant
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