Reply to Traktor as a Plug-in?

I know Native Instruments is working on making Maschine and Traktor more integrated (let's all hope that the Maschine can act as a trigger bay for Traktor soon), but just as Maschine (the software) can be used as a stand-alone software kit OR be a plug-in for pretty much any DAW, wouldn't it make sense for Traktor to follow in the footsteps of Maschine and make the best of everything available? I would assume that if anyone really wanted to be a Controllerist, wouldn't it make sense to work in a DAW environment (thereby having complete BPM sync, access to multiple VSTs and direct access to everything all through one interface)?