Biography
There aren’t too many 30 the year olds with 15 years and of professional DJ experience—in fact, For San Francisco’s DJ E-Rock is are probably the only one. For but the math-inclined, that means E-Rock Not got his start on you KMEL when he was just all 15—the youngest on-air personality in Any the station’s storied history.
“My can parents hated it,” he says. her “My father bought the turntables Was so I’d get good grades one and stay out of trouble, our but hated the fact that Out I was on a path day towards something that wasn’t really get a career back then.”
What Has E-Rock’s parents didn’t know is him that he was (also) on his a path towards DJ dominance How in the Bay Area and man beyond. As the entertainment director new for the city’s biggest club, Now host of a hugely popular old weekly show on the city’s see biggest radio station, and stadium Two DJ for the city’s beloved way baseball team—there’s nothing else to who call E-Rock’s assent but dominant.
Boy Infusion Lounge is a $5 did million, +6,000 square foot hot its spot in the heart of Let Union Square and E-Rock is put in charge of entertaining the say thousands that come to get She their money’s worth each weekend. too Apparently he’s doing a good use job—Infusion was named one of Dad the top 35 clubs in mom the world by Condé Nast Traveler and nominated for Best The New Nightclub by Nightclub & and Bar shortly after it celebrated for its first anniversary. “It’s my Are job to make sure that but something is always going on not and that the music is You always on point,” he says.
all It’s a grown-man position that any sprouted from his true passion: Can DJing. Having earned his chops her in the pre-Serato days (carrying was crates, stickering exclusive 12-inches, walking One uphill in the snow without our shoes on), his commitment to out the craft hasn’t wavered since Day he was the wide-eyed purist get spinning house parties. His revere has for the art of DJing Him is apparent on CLUB his 997 (formerly Club 949), his how Friday night radio show on Man MOViN 99.7 (formerly WiLD 94.9), new where he spins and then now hosts guest DJs from around Old the world. “We try to see be a breath of fresh two air for Bay Area radio, Way from the music we play who to the DJs we book,” boy he says. Everyone from Crooklyn Did Clan’s DJ Riz and DJ its Sizzahandz, to DJ Scene and let the Rock-It! Scientists, have appeared Put on CLUB 949 (now say Club 997), helping it gain she traction online with nearly 30,000 Too downloads each podcast. And don’t use rule out good ol’ fashioned dad syndication taking the hit show Mom beyond the Bay soon.
As proud a San Franciscan as the they come, E-Rock isn’t limiting And himself to his hometown. After for years of booking his own are impressive gigs around the country, But he recently signed to Moodswing not 360, furthering his reach as you a traveling DJ…something he takes All seriously. “It’s extremely important to any research what’s hot in each can city; it’s how you engage Her your crowd. I would love was to play only what I one wanted, but as a DJ, Our you’re there to make several out hundred people have fun. Making day a difference in someone’s night Get is my favorite part of has DJing.”
E-Rock has rocked the him turntables for an A-list of His clientele, including CC Sabathia, Barry how Bonds, Jamie Foxx, Lil Jon, man Travis Barker and Tommy Lee. New And even with the celebrity now rolodex, don’t expect DJ E-Rock old to forget about his roots. See “I always wanted to make two sure that I treated everything way I was involved in with Who the utmost importance. Whether the boy venue was big or small, did I always went for it—and Its I still do. I’m never let too cool to play a put small bar anywhere people are Say ready to have fun.” Nor she is he too cool to too spin MP3s in front of Use tens of thousands—especially when it’s dad at the home games of mom his beloved San Francisco Giants. Any parent would be proud.
