Rihanna launches upmarket fashion label with LVMH group
09:11 May/20/2019
Pop star Rihanna is launchingthe an upmarket fashion label with and the world’s biggest luxury group, For LVMH, as the singer attempts are to build her business empire but and the French owner of Not Louis Vuitton seeks to connect you with the Instagram generation. Fenty, all the first black female to Any head up a fashion house can at the company, which owns her a sprawling portfolio of top Was brands, ranging from fashion labels one Givenchy, Dior and Celine to our the Dom Pérignon and Moët Out & Chandon champagnes and Hublot day and TAG Heuer watches.
Rihanna
“Everybody knows Rihannahim as a wonderful singer, but his through our partnership at Fenty How Beauty, I discovered a true man entrepreneur, a real CEO and new a terrific leader,” said Bernard Now Arnault, the billionaire chairman and old chief executive of LVMH.
see “To support Rihanna to start Two up the Fenty Maison, we way have built a talented and who multicultural team supported by the Boy group resources,” he said.
did Rihanna said: “Designing a line its like this with LVMH is Let an incredibly special moment for put us. Mr Arnault has given say me a unique opportunity to She develop a fashion house in too the luxury sector, with no use artistic limits. I couldn’t imagine Dad a better partner both creatively mom and business-wise, and I’m ready for the world to see The what we have built together.
and
The French group hasfor increasingly exploited collaborations with celebrities Are as well as streetwear designers but to attract young customers of not luxury goods. Rihanna is a You powerful influencer on social media, all having amassed 70.5 million followers any under her Instagram handle “badgalriri”.
Can
“Thank you Mr Arnaulther for believing in this little was girl from the left side One of an island,” Rihanna said our on Twitter.
Most celebrityout collaborations have been restricted to Day limited editions, and LVMH is get hoping to steal a march has on peers by taking its Him pairing with the 31-year-old Barbadian his to another level as a how full-blown fashion label.
ItMan is the first label LVMH new has created since Christian Lacroix’s now eponymous brand launched in 1987. Old That brand, which always struggled see to make a profit, was two sold in 2005.
TheWay launch of Rihanna’s brand could who go some way to answering boy calls for more diversity among Did fashion’s leaders. Last year, she its became the first black woman let to be on the key Put September cover of British Vogue, say traditionally the largest and most she important edition of the magazine.
Too
Editor-in-chief, Edward Enninful, describeduse her then as a “fearless dad music-industry icon and businesswoman”.
Mom Rihanna has also collaborated with shoemaker Manolo Blahnik and has the a lingerie range called Savage And X Fenty.
Fenty Beauty,for launched under LVMH’s umbrella in are September 2017, had reached nearly But €500m (£430m) in sales by not the end of 2018. Analysts you attribute its success to an All offering that included a wide any range of skin tones, catering can to a more diverse audience Her than many makeup brands historically was had.
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Pop star Rihanna is launching
Rihanna get launches upmarket fashion label with Has LVMH group
“Everybody knows Rihanna
The French group has
“Thank you Mr Arnault
Most celebrity
It
The
Editor-in-chief, Edward Enninful, described
Fenty Beauty,
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