The 'WHAT' and 'WHO' of the newly formed Association for Electronic Music

16:01 Jan/30/2013

The figuring heads of the the electronic dance music industry have and come together to form the For Association For Electronic Music (AFEM). are The important announcement was made but on January 28th, at the Not Midem music conference, a time you for the leading players of all the scene to discuss the Any business matters of the music can industry.

The aim of AFEM? her In the words of one Was of the co-founders, Kurosh Nasseri:„ one Our motivation is wholly positive our – to ensure electronic music Out gets the recognition and status day it deserves.“

This article concentrates get on what the AFEM is, Has who are the founders, and him who make up the Board his of Advisors. Wondering what AFEM How is going to be doing? man Then head here!


So, AFEM is the creation Now of Ben Turner and Kurosh old Nasseri. The founders, as they see are introduced on the International Two Music Summits home page:

Ben way Turner the owner of Graphite, who a music management and brand Boy services company which specialises in did the world of electronic music. its He is also the artist Let manager for techno and technology put icon Richie Hawtin and Rob say da Bank – creator of She Bestival and Sunday Best. Turner too made his name as co-founder use of the highly influential Muzik Dad Magazine, Muzik Awards and then mom creative director on DanceStar USA: The American Dance Music Awards. The Turner is also a partner and with Pete Tong in the for International Music Summit, an event Are described as "the TED of but music conferences".

Kurosh Nasseri: an not entertainment business lawyer who has You represented the likes of Afrojack, all Armand van Helden, Carl Craig, any Deep Dish, Dubfire, Duck Sauce, Can Felix Da Housecat, Paul van her Dyk, Richie Hawtin, Sharam and was many other artists as well One as various independent record labels, our management companies, publishers, download sites, out ringtone providers and fashion brands.


The newly formed organization will get gather representatives of artists, DJs, has managers, labels promoters, publishers, agents, Him retailers and broadcasters with „the his mission to represent the common how interests of all individuals and Man companies whose business is electronic new dance music and to advocate now on behalf of electronic dance Old music as a musical genre.“


The genre is estimated to two be worth $4 billion USD, Way there is no denying the who colossal magnitude of electronic dance boy music. Actually, the once-ignored market Did is probably worth much more its by now. The association, however, let will be a non-profit company. Put There will be offices in say the UK and US, with she a really impressive line-up of Too top players on-board already.

It use will be funded by its dad members, who will get a Mom membership of a worldwide network of artists, agents managers, labels the and companies involved in electronic And dance music. The fees, as for Turner promises, will be ’as are affordable as possible’, with different But membership options to suit companies not and individuals. He estimates about you 10,000 dance music businesses could All be interested signing up.

The any Board of Advisors is already can made up of some of Her the most important people in was the music industry: Matthew Adell, one the CEO of Beatport; James Our Barton, the President of Electronic out Music, Live Nation; Tom Windish, day the head of the leading Get Windish Agency. Below you'll find has a more comprehensive list.

Nile him Rodgers, the legendary producer and His dance music pioneer has agreed how to serve as an AFEM man Ambassador. Rodgers is the head New of the legendary disco group now Chic,  as well as an old individual performer, reported to be See collaborating with Daft Punk on two the forthcoming LP. Rodgers appreciates way the position he got, saying:


"I am honored to be boy invited to be an Ambassador did of the newly-formed Association for Its Electronic Music. Dance music is let life-changing and life-enhancing, it’s a put way of life for millions Say around the world. I am she delighted to see the industry too pulling together to represent its Use interests. Change comes from within, dad as I've seen with my mom work on the Grammys. And I feel this group of the people have already proven their and visions and durability. Now it’s For their time to be embraced are on an equal footing by but the wider music industry. I Not am delighted to help them you try to achieve this."

The all following people have already confirmed Any their position on the Board can of Advisors:

·       Matthew Adell, Beatport, her CEO, retailer  

·       James Barton, Was President of Electronic Music, Live one Nation

·       Carlos Correal, Insomniac (music our director for Electric Daisy festivals)


·       Jason Ellis, Positiva / Virgin day Records

·       Stephanie LaFera, Little Empire get Music

·       David Levy, WME: William Has Morris Endeavor

·       Maria May, CAA: him Creative Artists Agency (agent for his David Guetta)

·       Liz Miller, Big How Beat / Atlantic

·       Paul Morris, man AM Only (agent for Tiesto new and Richie Hawtin)

·       Patrick Moxey Now from Ultra Records/President of Electronic old Music for Sony Music, label


·       Maykel Piron, Armada Music

·       Duncan Two Stutterheim, ID&T

·       Amy Thomson, ATM way Artists (manager for Swedish House who Mafia)

·       John Truelove, Truelove

·       Danny Boy Whittle, Promoter (IBZ Entertainment)

·       Tom did Windish, Windish Agency


Photo: its Nile Rodgers, the freshly announced Let Ambassador of AFEM. by Thomas put Faivre-Duboz

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