Traditional House
Progressive House
Tech House
Techno
Electro House
Trance
Electronica

United States
United Kingdom
Germany
Italy
France
Spain
Netherlands

Is my identity/brand outdated?

Home :: General Discussion :: Is my identity/brand outdated?Reply

Is my identity/brand outdated? Posted on: 03.09.2012 by Jamila Citino So I am trying to get things up into the next phase of trying to resurrect my DJ career. I've tweaked out the website to something I am liking at the moment (http://www.pariscreative.com), I am starting to design up some new business cards, I am starting to network to see what I can do. However my wife told me last evening when I had her critique my business card she noted that she thought my name was too long (too many syllables) and my logo seemed outdated. I created the logo about 6 years ago as a 2nd gen logo for my design company. Yep that name was Paris Creative. And my thought that I was going for the name at the time circa 2001 is that I could transpose the company name to any creative endeavor I when through. When I decided that I web design was no longer profitable, I retired that, some time passed, and then I really started to get the itch to get back into DJing (which really never went away). So that takes me to this point. Is my name too "non-DJ"? Is my logo outdated?
Jamila Citino 05.09.2012	Originally Posted by Maxted I believe others are right about the logo, however i believe you've nearly nailed the typography with this one, just have that text with the "paris" centred and maybe double spaced and just have the text. So after some feedback from this site, one of the other bid DJ sites, and my tech site, I've decided to: a) Stick with the name. While it was branded more on the design side, I believe that it could be re-branded effectively. b) Rework the site to push all the aspects of what I plan to provide. c) Change the logo So with some of that feedback I've come up with this simple logo:
Melinda Shick 05.09.2012	Originally Posted by ParisCreative If I kept my name, some logo concepts for ParisCreative I really like your name, believe it sticks in the head quite well - if i downloaded a bootleg of yours for example i would definitely remember your name. I believe others are right about the logo, however i believe you've nearly nailed the typography with this one, just have that text with the "paris" centred and maybe double spaced and just have the text.
Celine Surico 04.09.2012	Originally Posted by haze324 Check out how these names are written. That is their logo. Every big DJ i've seen that has their name on a laptop is done with a his name in a nice font. The same is used on flyers, business cards, etc. That becomes the brand. Like I said, I'd shoot for something like on the flyer vs. a corporate logo Yes and there's a simple reason behind it. It takes years and billions of market dollars to establish a recognizable logo while something spelled out is instant marketing.
Jamila Citino 04.09.2012	Originally Posted by haze324 Same here. PC, Also keep in mind that most "logo's" that are DJ's is their name in a certain font or catchy design when put on flyers. It's note really a logo or badge like what you have. If you pull up the flyer for Ultra you will see about 50 or so, maybe more, DJ names written in a manner that is their brand. I would lean that way when making a logo. That is a very good point. However I would also want to have something recognizable and slick for biz cards, gear items (like a sticker for my laptop, banners, etc). On my tech form I am on (ArsTechnica) a number of people have commented how a 45 spacer looks like 3 penises. <facepalm>
Jamila Citino 05.09.2012	Thinking on the logo some more, a couple other concepts... v.
Era Roka 05.09.2012	Like it alot The first logo & your name
Jamila Citino 05.09.2012	Originally Posted by Maxted I believe others are right about the logo, however i believe you've nearly nailed the typography with this one, just have that text with the "paris" centred and maybe double spaced and just have the text. So after some feedback from this site, one of the other bid DJ sites, and my tech site, I've decided to: a) Stick with the name. While it was branded more on the design side, I believe that it could be re-branded effectively. b) Rework the site to push all the aspects of what I plan to provide. c) Change the logo So with some of that feedback I've come up with this simple logo:
Stanley Topoleski 05.09.2012	a contact page and radio/soundcloud page would be nice... your logo is great but would serve as more a icon next to a nice font for your logo... overall your site looks great, but i would prefer a different colour or image for the background.
Melinda Shick 05.09.2012	Originally Posted by ParisCreative If I kept my name, some logo concepts for ParisCreative I really like your name, believe it sticks in the head quite well - if i downloaded a bootleg of yours for example i would definitely remember your name. I believe others are right about the logo, however i believe you've nearly nailed the typography with this one, just have that text with the "paris" centred and maybe double spaced and just have the text.
Jamila Citino 04.09.2012	I would agree synthet1c, the logo, even the new one, seems a little lacking in "message". I may go straight up name, I need to believe on it some more. Thanks for the RGB/CKMY tip. I used to be a print and web designer and made a couple mistakes to remind me to switch to the relevant palette in the past.
Jonathan Chiuchiolo 04.09.2012	the problem is you aren't giving enough information in the logo.. And that the original logo would take a company many years to get enough brand recognition to be able to use on it's own. Also if you are designing for the web change the colors to RGB so they display properly on computer monitors, CMYK is for print.
Celine Surico 04.09.2012	Originally Posted by haze324 Check out how these names are written. That is their logo. Every big DJ i've seen that has their name on a laptop is done with a his name in a nice font. The same is used on flyers, business cards, etc. That becomes the brand. Like I said, I'd shoot for something like on the flyer vs. a corporate logo Yes and there's a simple reason behind it. It takes years and billions of market dollars to establish a recognizable logo while something spelled out is instant marketing.
Julissa Serrone 04.09.2012	Check out how these names are written. That is their logo. Every big DJ i've seen that has their name on a laptop is done with a his name in a nice font. The same is used on flyers, business cards, etc. That becomes the brand. Like I said, I'd shoot for something like on the flyer vs. a corporate logo
Jamila Citino 04.09.2012	Well not too concerned about the kids. My target audience would probably be more late 20's to 30somethings. Sorry Wiz Khalifa will never touch my decks. (Just really saying that in jest. Just don't really feel newer hip hop acts that much). Hmmm too corporate again. I really can't do graffiti style in illustrator to make it a bit more fun.
Jonathan Chiuchiolo 04.09.2012	hate the colour scheme... the colours look really desaturated, but maybe they are CMYK not RGB. Also the corporate style will only work with corporate clients. It will never resonate with the kids or club goers.
Jamila Citino 04.09.2012	Originally Posted by haze324 Same here. PC, Also keep in mind that most "logo's" that are DJ's is their name in a certain font or catchy design when put on flyers. It's note really a logo or badge like what you have. If you pull up the flyer for Ultra you will see about 50 or so, maybe more, DJ names written in a manner that is their brand. I would lean that way when making a logo. That is a very good point. However I would also want to have something recognizable and slick for biz cards, gear items (like a sticker for my laptop, banners, etc). On my tech form I am on (ArsTechnica) a number of people have commented how a 45 spacer looks like 3 penises. <facepalm>
Ming Devis 03.09.2012	If I was to make a logo I believe I would just have a cool font type .png instead of a symbol.
Julissa Serrone 03.09.2012	Originally Posted by Lilac I'm not particularly fond of the new logo but it's not my company, mate. Do what makes you happy. In the end, it'll be you and not your company that will get marketed Same here. PC, Also keep in mind that most "logo's" that are DJ's is their name in a certain font or catchy design when put on flyers. It's note really a logo or badge like what you have. If you pull up the flyer for Ultra you will see about 50 or so, maybe more, DJ names written in a manner that is their brand. I would lean that way when making a logo.
Ming Devis 03.09.2012	Just out of curiosity what kind of music do you spin?
Ossie Pooley 03.09.2012	I'm not particularly fond of the new logo but it's not my company, mate. Do what makes you happy. In the end, it'll be you and not your company that will get marketed
Jamila Citino 03.09.2012	If I kept my name, some logo concepts for ParisCreative
Julissa Serrone 03.09.2012	with the amount of stupid names out there of guys that have made it i'd stick with what you got and update your logo.
Jamila Citino 03.09.2012	Well I had a history of using it for other creative endeavors. For DJing it's ~1 year but it's not a big brand name (funny to even say such a thing.) One random concept I had was to change up to DJ LT or just LT. My non-DJ name that is all over the internet is LTParis. I quick logo idea I had was this:
Celine Surico 03.09.2012	Name is fine me believes. If you have a history of using it then it's familiar to you, too and less thing to worry about concerning getting another name.
Ming Devis 03.09.2012	Time to flip some coins
Jamila Citino 03.09.2012	So funny, between this site, and one of the other popular DJ sites I am getting totally mixed responses Logo is too corporate Logo is slick and clean Name is too business like, believe design or producer Name is unique Consensus, we do not have.
Ming Devis 03.09.2012	Theo sounds good man go with it
Jamila Citino 03.09.2012	Originally Posted by happydan Why not just call yourself 'Theo'? Actually I went by Theo from 1991-1999 as my given name. My dad and I sounded so similar that I got sick of people confusing us on the phone, and also I disliked just being called Lou. When I met my wife she hated Theo, so I went back as Lou. Originally Posted by ksandvik Your Web site looks nice but the initial view says nothing about what you are, DJ, remixer, producer and so on... Maybe add a top banner stating this or something similar. I might do a redesign of the site. While this version was focused really just on my mixtapes, I believe I might change it up to go in depth. Originally Posted by TCMuc I really like the name, actually. Maybe even just because it doesn't sound like a typical DJ name.. Plus the possibility to include various creative aktivities (DJing, producing, maybe design) sounds like an interesting idea to me. Like the homepage as well. Thanks, that is why I had chosen to go with it in the first place. Something unique, no. And thanks on the homepage. I wish I could take credit but it's just a word press template I did some slight mods on. It's much cheaper and less time consuming than starting from scratch. But as I noted above I might need to rebelieve it so I can do more showcasing than just my mixtapes.
Nikole Resende 03.09.2012	I really like the name, actually. Maybe even just because it doesn't sound like a typical DJ name.. Plus the possibility to include various creative aktivities (DJing, producing, maybe design) sounds like an interesting idea to me. Like the homepage as well.
Celine Surico 03.09.2012	Your Web site looks nice but the initial view says nothing about what you are, DJ, remixer, producer and so on... Maybe add a top banner stating this or something similar.
Evalyn Voges 03.09.2012	Why not just call yourself 'Theo'?
Jamila Citino 04.09.2012	Originally Posted by Jack Bastard I really fail to understand all this business about dj logos (and names to a certain extent). Who ever got booked on their logo? Probably no one, but it's all about branding. Since I had that logo at the time it seemed to work. Originally Posted by padi_04 This, the name sounds like a design studio or something. Somehow using the word creative sounds more visual to me. Logo isn't outdated but looks a bit too sober IMHO. Interesting thought. I used to be T-Love (middle name is Theodore). But frankly now that just seems corny. As for the logo being 'sober' that is an interesting thought. When I was in web and print design my slant was very corporate, clean, flat. I might need to take a leap of faith if I was to go crazy with it.
Nedra Fresneda 03.09.2012	Originally Posted by guillou I like the Logo, but being from Paris myself, "ParisCreative" doesn't sound to me as a Dj name immediatly. It sounds more like an art school stuff... you know what I mean. Maybe you need something more personnal, or at least more unique. This, the name sounds like a design studio or something. Somehow using the word creative sounds more visual to me. Logo isn't outdated but looks a bit too sober IMHO.
03.09.2012	I really fail to understand all this business about dj logos (and names to a certain extent). Who ever got booked on their logo?
Cristal Heaver 03.09.2012	I like the Logo, but being from Paris myself, "ParisCreative" doesn't sound to me as a Dj name immediatly. It sounds more like an art school stuff... you know what I mean. Maybe you need something more personnal, or at least more unique.
Leeanna Ayla 03.09.2012	I like the name, not so much the logo. The idea behind the logo is good though.

<< Back to General Discussion Reply

Copyright 2012-2023 DJRANKINGS.ORG n.g.o. Chuo-ku, Osaka, Japan	Created by Ajaxel CMS
Terms & Privacy

The best DJ in Gibraltar is:

Is my identity/brand outdated?