Reply to Is the Midi Fighter 3D completely customizable?

So basically I'm a Max user and used to the customizability of a Monome, and I was drawn to the Midi Fighter 3D because of the pretty colors.

I am a bit puzzled about what I can and cannot do with the Midi Fighter 3D.

What are my options in terms of sending messages TO the Midi Fighter? Can I send messages from Max to do stuff like change colors or trigger lights in different light levels (velocities)?