Reply to Creating bass rolls or feedback or repeats

Hi.

I'm Djing on Ableton Live and I see many DJ's creating some kind of bass rolls or feedbacks that makes crowd excited.
I don't know how to describe it but I mean they start to feed some noise on a track and than noise becomes louder and louder and people waits for a drop. Then Dj gives the drop and everybody is happy and dancing.

Can someone help me or give me some tips or ideas about how to create some kind of noise. I'm already feeding some white noise and similar effects but it seems like it's not powerful as what I'm trying to do.