DJs pay DJ Mag huge money to get promoted and covered as "news articles"
Home :: General Discussion :: DJs pay DJ Mag huge money to get promoted and covered as "news articles"Reply
DJs pay DJ Mag huge money to get promoted and covered as "news articles" Posted on: 13.08.2012 by Romelia Stankard http://edmsnob.com/leaked-dj-mag-int...-dyk-aly-fila/Basically saying big name DJs pay huge money for promotion disguised as news articles and to get on the front cover and have large articles written about them. this may or may not be true of course and not sure I totally buy it- DJ mag responded: "DJ Mags official statement regarding the internal documents:"In response to EDM Snob In response to recent postings by EDM Snob, DJ Mag would like to clarify that the invoices that have been published are for legitimate advertising and CD covermount deals. This can easily be verified by checking the magazine issues mentioned. They are not “secret documents” but are confidential company invoices and have been obtained without our consent. We cannot stress enough that as guardians of the Top 100 DJs Poll we take the integrity of the Poll extremely seriously. This stunt simply looks like an attempt to drive traffic and interest in EDM Snob’s blog, and divert attention away from our ongoing investigation into cheating in this year’s Poll. We view the obtaining of these invoices as a criminal matter and have contacted the police" http://www.djmag.com/news/detail/3481" | |
| Halley Wurzer 14.08.2012 |
Originally Posted by LanceBlaise
|
| Celine Surico 13.08.2012 |
Originally Posted by MiL0
|
| Ciara Cuttill 14.08.2012 |
Originally Posted by rdale
|
| Romelia Stankard 13.08.2012 | http://edmsnob.com/leaked-dj-mag-int...-dyk-aly-fila/ Basically saying big name DJs pay huge money for promotion disguised as news articles and to get on the front cover and have large articles written about them. this may or may not be true of course and not sure I totally buy it- DJ mag responded: "DJ Mags official statement regarding the internal documents:"In response to EDM Snob In response to recent postings by EDM Snob, DJ Mag would like to clarify that the invoices that have been published are for legitimate advertising and CD covermount deals. This can easily be verified by checking the magazine issues mentioned. They are not “secret documents” but are confidential company invoices and have been obtained without our consent. We cannot stress enough that as guardians of the Top 100 DJs Poll we take the integrity of the Poll extremely seriously. This stunt simply looks like an attempt to drive traffic and interest in EDM Snob’s blog, and divert attention away from our ongoing investigation into cheating in this year’s Poll. We view the obtaining of these invoices as a criminal matter and have contacted the police" http://www.djmag.com/news/detail/3481" |
| Halley Wurzer 14.08.2012 |
Originally Posted by LanceBlaise
|
| Xavier Ponce 13.08.2012 | A quick summary of the whole thing I wrote up this afternoon, including why I believe the entire thing is stupid: http://www.djranking s.com/2012/08/1...-for-features/ |
| Alla Bluemke 13.08.2012 | EDM snob really has completely baseless information. Pretty much every time he post anything like this its actually complete B.S. Not to say DJ mag is relevant or anything, but he is correlating invoices from a DJs management for advertising to someone cheating the system. When in all those issues they those DJs also have advertisement for contest, and albums as well. Of course DJ mag is going to want to interview and write a write up about them when something new is being advertised. Its called effective marketing moron, when you buy an advertisement for something new you want the magazine to also do a feature on you. The magazine is happy to oblige because they are getting helping a business partner with their sales thus increasing their business. This is basic basic marketing, especially for magazines. I work with biotech magazines all the time and they do this alllllll the time. This moron keep spewing off facts without any real evidence other then invoices, which anyone who advertises in DJ mag has. In addition if he knew anything about advertising, which he doesn't, he would know the invoice date doesn't necessarily mean its going to go into the next issue, or even the issue after that. It can take months to get into an issue. Therefore him just pinpointed the exact issue the invoice is correlated to is retarded. I don't really give two shits about the DJ poll either but this EDM Snob guy is a joke, just looking for issues in the system to try to make a bigger name for himself. His information for the most point is never fact collected, nor is it vetted EVER. For instance his rise of EDM based on stats he got from the sky, he has still yet to show any relevant data to that at all. The guy is a joke. |
| Efrain Scharr 13.08.2012 | fuck that magazine. its a bunch of shit really anyhow. |
| Celine Surico 13.08.2012 |
Originally Posted by MiL0
|
| Arcelia Siebeneck 13.08.2012 | what's the point though? Is DJMag really that influential? Surely these dj's make enough money without featuring in DJMag? I mean, fair enough if this was the late 90's or early 00's but does anyone really choose which DJ they're gonna see based on how high they rank in the top 100? |
| Celine Surico 13.08.2012 | If this is done, it's pretty bad investment, DJ Magazine is not exactly a top place for marketing. |
| Romelia Stankard 13.08.2012 | Allegedly they are claiming the money was to be featured in several page news articles and not typical advertisements- so pay and get a big feature news article written about you- which is kind of shady. Assuming this isn't all BS, at the end of the day edmsnob and dj mag are both crap. |
| Erich Vallabhaneni 13.08.2012 | i mean thats pretty much the same as paying for advertisements....don't really catch the big deal. So what they pay a bunch of money to get on the cover of a magazine? |
| Ciara Cuttill 14.08.2012 |
Originally Posted by rdale
|
| Freida Leash 14.08.2012 | It makes sense if you have a new CD coming out or a tour to promote to purchase a big spread in a magazine covering you, especially if you are a cover story. |
| Tesha Freudenstein 14.08.2012 | i love how the facebook comment section totally backfires |
| Janyce Henningson 14.08.2012 | Hmm interesting - I would believe the person who they got the invoices from would have a good idea what the payments were actually for, plus it doesn't suprise me one bit, so I'm inclined to believe it |
| Vanna Hochstadt 13.08.2012 | nasty |
<< Back to General DiscussionReply