Reply to I'm interested in starting my own Promotions/Events 'brand'...

I can't seem to find any resources online for me to study, so I'm wondering if you have any tips/advice you could share? I'm not clueless but I'd like to have an insight into how other promo brands have been set up and how they 'operate'.

For now, it's just going to be a name and a logo I can put on flyers and posters until the brand gains more recognition - then I'm hoping to move to a better venue/s and book DJs to play at my evening s.

I'm not sure how much money I need but it will mostly be going on flyers, posters, 'decor' (anybody got any advice? I was believeing a big banner to put inside the venue as without any decor it will look amateur and bland) and some other misc things. I want to go all out with this as I believe it's not worth doing if I don't.

Thanks!