Reply to Pio DDJ-SB, where is pioneer going with this?

So as we probably all know by now, pio's released the last missing link in the DDJ-S* lineup, that is the low-end DDJ-SB. Priced at $299, this really couldn't be more competitive, especially towards traktor and the s2mk2.

But there is one thing i honestly do not understand. Pioneer always released either very professional and expensive gear (cdj, djm), or overpriced and (to me) underperforming stuff like the wego and the ergo. And then suddenly came the SX, the aero, the r1, the sr.

Now of course they are trying to fill the market gap created by controllers, and they are doing it quite nicely, but my question is (and yes, i realize it may sound like a very dumb question, sorry for that), do you believe that by losing this brand elitism, by creating products that appeal to wider masses, pioneer will succumb to the consumer market and reduce their brand to something like, say, hercules? By losing focus on pro gear ?

Let me know what you believe about this, i'm just wondering in what exact direction pioneer's trying to go.