Reply to Pioneer xdj-r1??

I never heard of this "controller" up until someone in a thread here mentioned it and uploaded some photos. In case you haven't seen them, here they are:
2.JPG3.JPG4.JPG

So it seems pioneer has gone the all-in-one route that numark and gemini have taken quite some time ago,
But i'm just wondering.
Is there a niche market for pioneer that's big enough to justify such a product? I understand it's rekordbox compatible and everything, but at probably the price of 2 cdj400 and a little mixer, will this market be big enough for pioneer to make a profit?

Also, do you guys believe that since this thing is probably based off cdj400s, it will support HID in traktor?