Reply to Online Marketing Questions.

We are currently Hoarding tracks trying to decide how and where to release them. it has come to our attention that there are not enough albums coming out in EDM world more singles and E.P.'s then anything so we set out to create something a little more complex. my current problem is i do not want to send it all to labels and most people discourage me from starting our own label. yet i see acts like krewella self releasing through there own label and then bam one E.P. and theyre all over the country overevening . I am open to paying for marketing as i understand there are companies who's job is to market music but i'm just not sure who to go to or what process should be taken here. i saw another thread similar to this one but wanted to get some more particulars.