Reply to Bittorrent bundles: a legit new distribution way for artists, or just a novelty?

As of title, what do you guys believe of this new bittorent bundle thing? Is it going to catch on?
Kaskade has released something thru this, but i'm not entirely sure as of what exactly.

I personally see this as a great new way to put out podcasts/demos/previews for both artists and labels equally.

What's your opinion?