Reply to Loudness War

Im studying to be an audio engineer and music producer in Stockholm, Sweden and the main thing we've been talking about has been the mastering process which have led to what we say is "the Loudness war". I've been reading around on this community and on the blogg and i've found lots of mastering tricks to find that "delicious" distortion.

I've also read that good sound quality is a dealmaker in the electrodance world and i bet everyone has seen the Deadmau5 interview on youtube where he practically stomps on Dubstep cause of its audio and mastering. So basically what im asking and wondering about.. Are some of you guys actively working to end this "Loudness war"?