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Look out Spotify! Google about to launch music streaming service

00:00 Nov/30/1999

The search engine giant has announced the launch of their own streaming service. Spotify, Rhapsondi and Rdio, better look out! 'Google Play Music All Access' is intruding into your territory.

The development hasn’t come easy. The search engine monopoly met harsh criticism  for listing illegal file sharing sites on its searches. The Recording Industry Of America (RIAA) requested 10 million separate takedowns for sites which Google hasn't handled properly in their view. The suit was filed on behalf of Universal Music Group, Sony Music Entertainment, and Warner Music Group.

The same companies are the one’s Google had to get on their side for their new music service to be conceived. After months of negotiation, licensing agreements have been reportedly reached with Sony, Warner and Universal.

The service will be integrated with Google Play. For $10 a month, customers will be able to use its download store and storage capabilities to full extent. "This is radio without rules. It's as 'leanback' as you want to, or as interactive as you want to," said Yerga, Google's engineering director for Android. Customers can search an artist, add tracks to their library. 'Listen Now' will create a mix of artists based on what you have favorited and genres you've listented to the most. Going live today, on May 16th, this is

The chief executive of the UK-based BPI, Geoff Taylor, applauded the announcement by Google: "Streaming is the fastest growing part of the £330m digital music sector in Britain," he said, "with more than a million paying subscribers already and millions more enjoying free and ad-supported music. The entry of a player with the reach of Google will persuade many more consumers to experience having millions of songs to play instantly on their phone, tablet or PC." The music streaming market is drawing attention from other big guns as well. Surprisingly, Google owned and operated Youtube is also in negotiations with the same record companies over a similar deal. Apple is thought to be working on an online radio service, while Amazon is also looking a way into the streaming business. Not a bad business opportunity - Spotify’s user base consists of 24m people, with 6m as paid subscribers.

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