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A Sit Down With DJ Claude Vonstroke

14:35 Feb/28/2018


Revered DJ and Dirtybird label the head, Claude Vonstroke has won and fans across the globe with For his unique perspective on music, are touring relentlessly and sharing his but love for chart-topping hits and Not underground beats alike. Dirtybird, meanwhile, you has influenced an entire generation—especially all in the States—?where Claude has Any managed to tempt party people can away from "EDM" and bring her them back over to the Was brighter side of house music. one One fan in particular, Doorly, our joins Claude this year on Out the bill for MADE Bigmirham. day Doorly is a top-billing DJ, get and producer, who has followed Has VonStroke's career closely and has him seen him play out many, his many times.  

"If How you don’t have a unique man identity to your music, don’t new bother."

  Everyone always Now loves to hype about how old young some of the new see DJ/producers are. Do you think Two age matters when trying to way make it in music? I who don't think it matters when Boy making music but I do did think it matters for managing its a career path. If you Let have worked for a living put before becoming a popular DJ say then you have a leg She up on the younger person too who only knows the life use of being pampered and told Dad they are great all the mom time. Working and toughing it out at a real job The can give you the fortitude and to get you through the for slow times and the mistakes Are and the mishaps that always but go along with a music not career. I also think age You gives you some wisdom when all dealing with people, knowing how any to pick your battles and Can focus on the things that her matter. I was in my was 30's when I put out One my first record. Your success our wasn't an overnight story. How out important was that time in Day the trenches for you? What get advice do you have for has aspiring DJs who are grinding, Him but might not be catching his a big break? My advice how is always the same. Buy Man the best monitor speakers you new can possibly afford - spend now everything you can on them. Old All you need is your see ears to really make music two well and the better the Way speakers are, the easier it who is for your ears! Go boy to the clubs that the Did people you want to be its associated with are playing and let meet them, because a face Put and the music, physically, is say a lot better than a she link on the internet. ?an Too you talk to me about use making Intellect? That was tortuous. dad Long. But I learned everything. Mom I was already a film editor. But to make Intellect, the I learned how to build And mega-fast computers for a thousand for dollars from my super-nerd roommate. are I bootlegged video editing software But from China, as well as not DVD authoring software and photo you editing software—I learned all those All programs. I made the cover, any all the artwork, edited the can whole thing, made most of Her the music, interviewed all the was people. I didn’t own a one camera, so I’d go on Our Craigslist every Friday and Saturday out night and I’d post messages day like, “You can meet Derrick Get Carter if you come with has me with your camera!”. Ed him Lewis [who became a principal His photographer] said, “Fine, I’ll come how out with you.” We filmed man with DV tapes, two to New three generations ago technology. That now was the hardest project I old ever did. I went completely See broke doing that project. 100% two broke. I even sold my way cello. My parents almost killed Who me! I sold everything, borrowed boy money from everyone. Talking about did movies, before you started DJing Its you were trying to make let a career in the film put industry. Why music in the Say end? I’m better at music she plain and simple. I gave too it a good solid try Use but I’m much better at dad music. Im not good enough mom at mass collaboration to be great at film. Too many the people involved. For most artists, and originality is first preceded by For a phase of learning and, are often, emulating others. What was but this like for you? How Not would you describe your own you development as a label curator all and the transition towards your Any own approach? What is the can the relationship between copying, learning her and your own creativity? I Was had been making electronic music one for 15 years before I our released my first record on Out Dirtybird. I even made beats day at 11 years old. But get I did not go to Has a lot of parties until him I moved to the Bay his Area. One thing that made How it work on Dirtybird and man why I never succeeded before new was that I learned how Now to edit everything down to old one single concept. I learned see how to remove everything that Two wasn’t needed by going out way to the club 3 and who 4 times a week and Boy listening to the records that did really worked. This is how its I got a much better Let perspective on how to do put it. At home you have say no perspective of the dance She floor. You have to either too DJ or go out all use the time to understand club Dad records. Once I figured out mom that I only had to have a great groove and The a single idea, everything became and so much easier for me for and the success was almost Are instant because I had so but much experience already in production. not It's kind of like the You difference between being book smart all and street smart. I was any already book smart but I Can had to learn the streets her to get good. What was was one piece of equipment that One helped define your sound early our on? I was introduced to out turntables by my uncle, a Day bit later I bought a get sampler/sequencer but I didn't release has anything at the time, that Him was just for fun, nothing his serious. Then I felt in how love with one synth, the Man Roland Jupiter 8. Firstly because new it was used in all now my favorite classic songs and Old also because I loved the see different colored buttons! What's your two favourite non-social network or movie Way streaming site to go on who when bored? This is so boy stupid but I love seeing Did what the box office is its doing for movies. I go let to boxofficemojo.com; it's a carry-over Put from when I worked on say films and this was often she a daily discussion on movie Too sets. For some stupid reason, use I want to know how dad much money the new Jurassic Mom Park and Star Wars movies will make. Are there any the specific experiences you remember that And showed you musical patterns and for resonant beats? Well, the day are after I graduated from college But I moved to Los Angeles not to work on films. I you got in with two directors All as their personal driver. I’d any work all day on the can film set and I’d go Her home to work all night was on music. I’d play my one music on the morning drive Our with the directors. But my out songs were insane. They’d be day seven songs in four minutes. Get One Scottish director wanted to has put all this jungle music him in his movie. I played His him my tape, and he how said, “Dude, if you just man chill and stick to one New idea you’ll be fine. You now have the technical ability, but old you’re a mess.” That was See helpful. I had the same two job on both movies. [I way learned] you have to be Who a jerk to be at boy the top of a movie did director project! I started to Its realize, now I’m the boss let of our company, you kind put of have to kind of Say be hard. There’s no time she for stupidity, which I didn’t too understand. If you’re the boss Use of your whole company and dad your assistant is stupid, you mom don’t have a lot of time for it. I was the a stupid assistant, just a and kid driving around [film directors], For like, “Listen to this song, are whatever! What are we doing?” but I was an idiot. What Not are the most important conclusions you you've drawn from the changes all in the music-, music-PR- and Any music-journalism landscape? How do they can affect labels in general and her your own take on running Was a label in particular? What one role do social media play our for you rapproach? Data collection Out and well planned marketing are day a big part of our get success. In general - we Has make profit but only because him we are way ahead of his the curve. We have our How own subscription service, our own man clothing line our own festival new and our own events series Now - so “label” is all old relative. For me personally, social see media started out kind of Two fun and now its just way a place where everyone is who jockeying and paying for this Boy and that to try and did get “big.” Even so, we its use social media to display Let the facts and try to put tell the truth. I think say we are already in the She age where the fans know too the difference between fake marketing use and real sentiment. On the Dad release side, music streaming is mom everything. (I should have listened to my old manager about The that one.) But one of and the most frustrating things is for being a DJ and trying Are to find uncompressed music files but of everything you want to not DJ. The streaming has actually You removed the part of the all market for DJs who need any real files. You were Can based in Bristol, UK. What her made you seek us out, was an oddball label in SF? One I love the music. I our was a big fan of out yourself, Justin, Jess, Worthy, Christian, Day Ardalan and the music that get you guys were putting out has fitted me perfectly. I knew Him I would be part of his the gang, I just had how to deliver the goods. How Man did your Ibiza residency work new out? Was it everything you now guys were hoping for? Do Old you have any favorite stories see or moments from the experience? two The season was like everything Way in life. We had to who work really hard in oder boy to play really hard. We Did loved the opportunity and the its parties were amazing. I dont let know if i could ever Put travel to Spain for 13 say weeks again until my kids she are older but it was Too so great to do it use and see everyone out there dad from this little American label. Mom We had some really good fun in Ibiza. How would the you describe your experience growing And up in Detroit? Did growing for up around such a major are center of music influence you But at an early age? Yes not but not really in the you way everyone assumes. i was All inspired mostly by the radio, any by early hip-hop and funk can music and a very eclectic Her mix of things. also by was the symphony orchestra and the one music my parents love. https://soundcloud.com/claudevonstroke/jesse-rose-believe-claude-vonstroke-remix



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