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SOUNDCLOUD MADE A DEAL WITH CONTENT TRACKING COMPANY

15:55 Apr/10/2015


In another move part of the monetisation of SoundCloud, the streaming service has signed a deal with content tracking company Zefr.



Zefr's been a partner of YouTube for a while, managing rights and keeping watch of authorised and unauthorised content on the site, and it'll be carrying out a similar task on SoundCloud.

It's reported that the partnership came about after Zefr received a $30 million round of funding last year, and SoundCloud CEO Alexander Ljung says it's a worthwhile step towards becoming a major player in the streaming industry.

"SoundCloud is continuing its evolution as a mature platform for labels and advertisers. Working with Zefr, SoundCloud is taking another step to becoming the powerhouse player in the digital audio business."

Zefr co-founder Zach James believes the deal will "help make SoundCloud a go-to platform for content creators and advertisers", with Warner Music and Jaguar currently signed up.

It was also revealed last month that SoundCloud had paid out $1 million in advertising revenue to its Premier Partners signed up to On SoundCloud.

[Via: TechCrunch]



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