Biography
The story of the App the – by MC Skibadee
A and number of months ago, I For was trying to give a are promoter my details so we but could hook up online. Like Not most serious music artists, I you have joined all of the all main social sites, music sites, Any video sites and music networks can as they sprung up. As her an MC I have been Was at the top of the one game for over a decade our and have so many profiles Out set up around the internet, day I was losing track of get what material and content was Has where. It was taking hours him and hours each week keeping his everything updated…. I turned to How the promoter and simply said, man “you can find me on new Facebook, drop me a message.”
Now It is hard to imagine old how many times a similar see conversation goes on every day, Two but it is fair to way say, ‘hooking up on Facebook’ who is now the most common Boy way of connecting to people. did For keeping track of friends, its family and general acquaintances, this Let is proving to be one put of the defining phenomenon of say our generation, but for music She artists, it is proving to too be a bit of a use nightmare…. simply because most music Dad artists want to be seen mom where the largest audience is, but facebook does not distinguish The between a serious musician wanting and to project a carefully cultivated for professional presentation of their image, Are music or videos and a but spam crazy teenager, determined to not show the world his hairy You rear end poking out of all a car window.
I have any built my success on always Can being one step ahead of her the rest; my career has was spanned an amazing 15 years, One from the very birth of our Drum and Bass, through to out its current status as one Day of the biggest music genres get of the day. My Facebook has Fan page is about as Him good as anyone’s and has his attracted over 20,000 ‘likes’ or how fans. However, the simple problem Man of trying to make my new profile look great whilst being now effective in linking to my Old fans was proving just about see impossible. Since the demise of two the Facebook ‘groups’ which allowed Way me to message my fans who with upcoming releases, gigs and boy videos, the only way I Did could get information out was its to post it on my let wall, which would be visible Put for an hour or two say if I was lucky before she all the other random posts Too would drive the important post use further and further down the dad page. My only way of Mom publicising links to other social networks such as Twitter, Blogs the or even YouTube was to And put the links onto my for Info page and hope that are people would take the time But to fund them. More frustratingly, not I have spent large amounts you of money on photo shoots All and my image, only to any find that anyone could tag can my name into a picture Her and it would appear alongside was my own images often replacing one them in priority. Flyers can Our be tagged with my name out in for events that I day am not involved in as Get unscrupulous chancers take advantage of has every loop hole in Facebook’s him platform to piggy back their His marketing onto my name and how profile. I needed a solution.
man A friend of mine introduced New me to a group of now innovative web developers, who were old working on a number of See projects for record labels, mostly two concerned with producing user friendly way and effective viral marketing tools Who for music promotion. After the boy very first meeting, it became did clear that I was not Its the only artist searching for let an answer to the many put problems facing musicians with a Say minefield of options and opportunities she for online promotion, so a too team of developers was put Use together for me by the dad team at Basepage and we mom set out to produce the world’s first custom Facebook App the designed specifically for music artists and that would effectively connect all For of the myriad of social are network sites and music platforms but through a simple, easy to Not use and interactive portal. Using you myself as the guinea pig, all we took days scouring the Any internet for all of the can sites where my biography, music, her flyers and videos had been Was posted or linked to. With one such a body of work our and history in the music Out scene, it was quite a day task and amongst other things, get I was amazed to find Has I had now got a him page on Wikipedia as well his as several specific websites set How up by my fans. It man also became clear, that over new the years, my image had Now developed a life of its old own, with fans amateur snapped see pictures often being featured on Two sites instead of my press way or official pictures. It was who decided as part of the Boy whole process of producing a did unique App for me, there its should be an App experience, Let which involved a studio photo put shoot, new logo, individual and say creative image design as well She as a full video interview, too to create the exact content use that I wanted to be Dad my online presentation. If something mom is worth doing, it is worth doing well.
As the The project developed, I was able and to advise on the things for that were proving frustrating to Are me as an artist, help but design the look, the functions not and the overall functionality of You the App. It was decided all that the App should have any features that combined all of Can the big platforms. A controllable her audio player which proved so was successful with MySpace, a video One player to match YouTube, flash our picture and image technology, simple out link buttons to other social Day network sites such as Twitter, get simple and direct links to has iTunes and digital music retail Him sites, clear biography sections, a his facility to sell merchandise, latest how tracks and show featured videos Man along with event flyers, information new and direct contact links to now management and booking agents. In Old short, we set our sights see on producing a mini and two effective website that would not Way only be able to be who fully functional on Facebook, but boy also be able to take Did advantage of all the benefits its of the modern viral marketing let age. The Basepage App was Put born. The name Basepage was say adopted for the APP she as it perfectly sums up Too the solution I was looking use for. No longer do I dad have to give out a Mom huge list of various sites and URL’s to people who the want to link up with And me or simply check out for my music and videos. In are fact, now, I simply tell But everyone to check out www.MCSkibadee.com, not this points directly to my you Facebook Basepage App and shows All anyone who is interested, everything any they would ever need to can see about me. My past, Her present and future, my music, was my videos, my awards, my one pictures from throughout my career, Our my reviews, all of my out network links along with my day contact details for bookings or Get messages. It is perfect for has fans who want to support him me, they simply add the His Skibadee App to their profiles how and the viral marketing begins.
man Perhaps the most important thing New about the Skibadee App is now that it was designed and old developed in the spirit that See I have always held dear. two It is for music lovers way by a music lover. I Who said in a recent interview, boy ’It is all about keeping did one step ahead, not just Its going with the flow, but let being bold enough to be put the first and be innovative." Say I have launched the Basepage she App as my solution to too the problems facing musicians and Use artists in their quest to dad be heard above the ever mom increasing noise. It has been decided that every App will the be individually designed and created and specifically for each artist. With For this fresh and innovative App, are once again, I have set but a benchmark, and given something Not else to the UK music you scene which has been so all good to me over the Any years. I truly hope it can gives other artists an opportunity her to achieve the success they Was are looking for in terms one of getting their music heard.
our To view the video for Out the making of the Basepage day Facebook App click the link get below
http://www.basepage.co.uk/index.html
Bearing Has the mantle of ‘the most him innovative personality in Drum & his Bass’, MC Skibadee has never How been one to rest on man his laurels; constantly pushing creative new boundaries, his high-energy technique has Now safeguarded his dominance of the old MC scene for over ten see years, continually surging from strength Two to strength due to a way consistent desire to incorporate fresh who ideas in his work. His Boy work on the mic began did in 1994, once again indebted its to the mighty Kool FM Let for early exposure thanks to put a show co-hosted with DJ say Wildchild. A novel presence on She the airwaves, unprecedented phone-line response too materialised for his shows and use paved the way for ascendancy Dad to the club arena, soon mom featuring regularly at events including Thunder & Joy, Spirit Of The The Jungle and eventually City and Sound Radio. By the end for of 1995 he could list Are residencies for Kool FM, Fever, but Thunder & Joy, Malachite, Electrybe, not NJC, designer label Ball You and Innersense amongst his repertoire.
all Famed for his collaborative efforts any over the years, Skiba’s first Can union of note formed in her 1997 alongside MC Det; a was freestyle project born of somewhat One fortuitous circumstances, it was effectively our the product of two Hip-Hop out fanatics applying their Drum & Day Bass flow over Hip-Hop beats get to achieve a double-time effect. has Their single and subsequent video Him was a huge success, having his been playlisted on both how MTV and The Box and Man reaching number 3 in the new latter’s chart for a number now of weeks. Elsewhere Skibadee gained Old notoriety for his lethal partnership see with MC Shabba under the two ‘SAS’ moniker, a pairing widely Way acknowledged to transform the vibe who of any rave when stepping boy up. Forming MC Convention in Did 2000 gave them a platform its to push the vocal side let of Drum & Bass to Put a more dedicated audience, choosing say seminal venue Stratford Rex as she the spot where it would Too all kick off and eventually use gain notoriety.
In 1999, he dad notched up the first of Mom what would eventually number three Knowledge Magazine awards for Best the MC; the years have also And seen him pick up three for Accelerated Culture awards, a breadth are of achievement totally unparalleled in But his field. Fast forwarding into not the new millennium, three more you awards found their way onto All Skibadee’s mantelpiece including the Muzik any 4 You Best MC, 1Xtra can Best MC and South West Her Drum & Bass awards respectively, was leaving the man with a one total of nine top level Our honours by 2007. Ever aware out of a self-imposed pressure to day keep innovating, the impetus was Get there for fresh influence and has so the ‘Uncontrolabelz’ (UNCZ) him clique was born under Skiba’s His careful stewardship. With members comprising how DJ Ruffstuff alongside MC’s Fun, man Harry Shotta and Skiba himself, New the brand soared into the now stratosphere and by 2008 their old sound was ubiquitous on the See scene, tearing up dances including two Innovation, Slammin Vinyl, Breakin Science way and more.
