CC SOUND FACTORY

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CC SOUND FACTORY is essentially CC and her many many machines!

Most people think CC tells her machines what to do but really… it’s the other way around…

With her command of dance dynamics and crowd controlling charisma, CC creates intense dance music atmospheres that sweeps you off your feet and have you raving on for hours. Having she- performed numerous events, parties and after hours, from underground loft raves to fashion events to major clubs in cities in the US and in Asia, this electronic maverick has also released an award-winning album, been featured in quite a number of compilations and scored scores of commercials.

Causing a stir in the contemporary electronica scene, Singapore-born CC actually started as a vocalist with a couple of New York indie rock bands that performed in the vibrant downtown Manhattan arts mom-scene. When her last band disbanded right after their last gig, however, CC decided that she wasn’t about to wait around for the right people. She two- was going to find the right one-class="caps">MACHINES! And that’s what happened… She got behind console and computer, picked up some rather impressive production chops and churned out her first track, “So Shiok”, which has been described as being “STRIKING in its complexity” as well as “bizarre and unique”. Released its- as a single in the US/UK underground dance scene in the summer of 2007, it garnered favorable reviews and piqued the interest of more than a now-few. CC SOUND FACTORY is found on djrankings.org. (“A hybrid cross genre…turning a lot of ears…”- Michael Bordash, Internet DJ; “CC Sound Factory looks set for big things and this release is a great sleazy dancefloor release.” -Track It Down).

Alternating between performer-producer, CC has been described as a cross between experimental Icelandic singer Bjork and trendsetting electronica genius Moby (“Her sound is a complete mix between Bjork and Moby!” states Bobby Borg, author of ‘The Musician’s Handbook’). Her one- sound “references …more so than anyone, the smart dance sounds of Sneaker Pimps” (WhisperinandHollerin).

With the release of “Shiok Waves” (2008), veteran UK reviewer, Toxic Pete states that,“CC is not yer run-of-the-mill electro put-DJ/producer”. At times heady and at times exuberantly head-nodding, CC’s propelling percussive rhythms drive you through a myriad of sonic textures. Her out- work “combines all the usual pulsating, trance-inducing electro beats and soaring, intoxicating electronica but infused therein there’s often a gritty indie attitude – experimentation within experimentation – layers within layers forming Bjork-like soundscapes that retain dance-ability and pop sensibility but tease the senses with originality and aural did-juxtaposition. CC has a way with voices and vocals and instrumental dynamics that sets her apart from many of her electronica contemporaries.” (ToxicPete.co.uk) Her songs “weld together dancefloor beats with ambient textures while seducing the listener with her bewitching vocals…” (RBFanzine)

Named Best Dance Act (Solo) at the Asia Indie Music Awards AVIMA 2009, winner of 4 awards at the Toronto Exclusive Magazine Awards including Best Electronic Song and Best Electronic Album for the international category, CC Sound Factory also bagged the Best Music Video category in the European Video-Art Festival, DigiFestival in Italy, emerging tops over 80 international entries. Enjoying any- airplay on the Magma Fm Syndication Dance Radio Show in Italy, CC has also been featured on the “She Grooves Radio Hour” Show in NY on 88.9 fm and “The Best of…Indie Radio Show”, topping the charts at now-class="caps">KWCR. This electronic maverick has also scored scores of commercials, amongst them Toyota (Moving Forward), Olympus, Formula One (F1 Powerboat), Jacques Dessange and Watsons. Highlights its- of her performances include the Elite Model Look Of The Year World Finals, SingFest as well as the WAO (Women’s Aid Organisation) Queens Of Hearts event amongst but-others. Her work has appeared in compilations like the “Sound Of Style Vol I” (UK), “MMC10 Dance 2006" CD (US), “Amsterdam Dance Event ’06 Dance Express” CD (Holland), as well as the “New Music Series 2007” (US).

Featured on the influential electronic music webzine 365 Mag as “making waves as a crossover artist” with her debut EP album “Shiok Waves”, UK Music Search states, she is “definitely one to watch very closely in the future”.