Skrillex, Diplo & A-Trak launch POTATO (guide + first episode of BANG! added)
The heads of OWSLA, Mad Decent and Fool's Gold have launched a Youtube channel called POTATO. That's right, being one of the best DJ acts in the world, touring and managing labels isn't enough. Time has come for a new medium, or rather a re-imagination of an old medium, as they've announced their intention to 'bring back the spirit of early music television for the digital and mobile era.' The channel was successfully launched February, 18 - Scroll down for the first episode of BANG! and a quick guide!
Talking about the spirit of early music television, MTV pops into mind. Press release actually went as far as to quote the original MTV slogan: "You'll never look at music the same way again." POTATO aims to become a popular medium. With the meme-creating ability of Mad Decent, explosiveness of OWSLA, variety of Fool's Gold and the partnership with Iconic TV (the multi-channel network behind Jay-Z's Life+Times), the efforts are surely not in vain.
As much as you can draw from the commercial, there are following segments introduced:
Blow Your Head, Diplo and Shane McCauley's new series
Short Cuts, an instructional program with A-Trak on the decks
Bang!, starring Skrillex, and judging by the first episode - a short history lesson.
+ something called Cosmo's Crates, Listen Up! With Ralph Moore, Big Time #1 Super Adventures With Fat Jew, and Video Killed the Radio.
First up, Skrillex, Boys Noize and surprisingly Kevin Saunderson in the segment called Bang! The 9-minute mini-doc gives you an overview of how and where techno was born.
BANG! ft SKRILLEX, BOYS NOIZE & KEVIN SAUNDERSON
Trailer: Blow Your Head with Diplo and Shane McCauley, premiers February, 20
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