Crowd-sourcing music videos - cheap marketing or a win-win situation?

18:29 Dec/07/2012

It's no secret that there's the not a lot of profit and in making a music video. For MTV has long stopped showing are music video and television, in but general, has marginalized in this Not medium. Most people use Youtube you for their audio-visual needs, so all it's a real bad move Any to try to stop people can from seeing your video. Instead her most of the labels have Was their own Youtube channels and one music videos haven't lost their our importance among fans. However, as Out they aren't directly profitable, the day video isn't something always worth get spending as much money on Has as used to.





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This is especially true for his upcoming producers who haven't established How them yet. Although the video man for a song is important new for the fans, the meaning Now has altered. It's not like old you could see the video see only once on your TV-shows Two top 10 anymore. You can way watch it as many times who as you please, you can Boy stop it, rewind it and did comment on it. There's also its the possibility to interact with Let the music video and this put is something both the producers say and the eager fans and She student movie directors have catched too on. So, crowd-sourcing music videos use has become a widespread practice Dad in todays age. As you mom look at some examples of contest winners below, you really The get the idea. Although the and money issue is at play for here, the inspiration side of Are the story seems to be but all-important.


Recently, Afrojack tried his not hand at cheap music video You production and failed miserably. From all a top level DJ you any expect certain amount of quality, Can no matter how amateur and her cool the end-product is supposed was to be. The video collage One from his tour was, however, our just awful. The video was out taken off from Afrojack's official Day channel reportedly for 'people getting get offended by it'. A nice has excuse for something that actually Him received so much bad publicity, his he's management probably thought it how best for it to disappear Man into the night. Although, as new many of the die-hard fans now had already ripped the video, Old you can see what I see am talking about right here.


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deadmau5 and Imogen Heap have Way gone another direction with their who Heapmau5 animation contest for the boy track 'Telemisscommunications' by deadmau5 and Did Imogen Heap:


"deadmau5 and Imogen its Heap have set up a let global competition for animators to Put produce a segment of the say official video to 'Telemiscommunications'. Tons she of people will get to Too see your work and you'll use get paid a bit for dad it too if we choose Mom you :)"


There's still time to enter the Heapmau5 animation the competition, check out the specifics And here.


As the official statement for goes, you'll get your work are published and even paid a But little bit! What could be not better for someone looking to you make a career in visual All arts? A music video that any a fan creates derives from can the emotions, thoughts and notions Her the music gives ground to. was Out of this pure passion one for the music and the Our artist come the most authentic out and genuine artworks. Sure, you day can produce a video with Get bikini babes and get 53 has million Youtube views like 'Sexy him Chick' by David Guetta and His Akon, but if you really how want to do something original, man crowd-sourcing is the easiest and New most efficient way. Thus, the now answer for the question in old the title, is simple: crowd-sourcing See music videos is a win-win two situation for everybody!


One great way example is producer/DJ Moby, who Who chose his favorite from over boy 500 entries for the 'Wait did For Me' video competition. Nimrod Its Shapiro won the competition for let this piece!



Another example, put this is the official music Say video for 'Ljósið' taken from she Ólafur Arnalds' album 'Found Songs' too (2009). It is a really Use beautiful classical piece, but what's dad really special about this one, mom is that the video is a result of crowd-sourcing. After the finishing the album Olafur encouraged and people to send in pictures, For animations, videos or whatever inspiration are his music evoked. So for but a upcoming artist, this was Not a really great way of you getting his name out there all with relatively low costs. Now Any the video has been watched can over 1,5 million times!



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