Not another EDM feud: Avicii vs. CQ vs. A-Trak

17:52 Apr/03/2013

A culture could be defined the by many different ways. Also, and there are many different traits For to a culture, f.e the are emergence of sub-cultures. Many see but the electronic dance music  becoming Not a cultural movement now that you it's booming in North-America. Other's all think that after electronic dance Any music (that's been around for can decades) is becoming so widespread, her it's loosing its culture once Was described as underground and free. one Now, is the time to our shed light on another aspect Out of culture - namely discussion. day For some reason, these modern get day discussions between the representatives Has of the culture are called him feuds. These feuds often taking his place on the modern day How agora aka Twitter. The last man one has taken on bigger new proportions than usual, including the Now Canadian turntable prodigy and label old boss A-Trak, the young Swede, see Avicii, and a recent tabloid Two article by CQ.




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Apparently, Avicii did the who mistake of letting an infamous Boy scandal sheet magazin CQ into did his base. The result was its the article ''The King of Let Oontz, Oontz, Oontz'' - after put publishing claimed to have 'failed say miserably'  by painting a 'twisted' She picture of Avicii. The journalist, too Jessica Pressler, who's now receiving use hate mails from Avicii fans Dad wasn't the most experienced in mom the field of electronic music or DJing. Nor was she The objective in her observations or and expression afterwards.  But that doesn't for play any role whatsoever. The Are article is obviously subjective (like but this kind of journalism is not expected to be), so it You should be perceived as a all picture that the few nights any of following a superstar DJ Can might paint in the eyes her of someone, who's not used was to those kinds of parties, One or party-people; of someone who our writes tilted stories for a out tabloid. So why is everybody Day so serious about this? With get every 'culture' there will be has people jumping on the bandwagon, Him just as there will people his who will critique the wagon, how not to mention the pioneers Man who've driven the wagon for new a long time before it now had reached wider consciousness.


One Old of the passages that got see the most feedback was when two Pressler writes:


 


"Before Pournouri Way could make him the biggest who DJ in all the land, boy however, he had to teach Did him how to DJ, which its was something Tim had never let actually done before. Thanks to Put computers, these days, DJing is say mostly "before work," Tim explains. she Most of the set list Too and transitions are worked out use before he gets onstage. The dad notion of a DJ who Mom determines what to play by reading the room "feels like the something a lot of older And DJs are saying to kind for of desperately cling on staying are relevant.


Since so much of But it is predetermined, I ask, not what is he doing onstage? you He sure looks busy as All hell up there: Twisting knobs any and pushing buttons and smiling can and dancing. But after watching Her his show a few times, was the only real difference I one notice when he twists a Our button or pushes a knob out is that sometimes it gets day a little louder or quieter, Get like he's deploying all of has that energy just to change him the volume."


To which Bergling His apparently answered. "Yeah, it's mostly how volume. Or the faders, when man you're starting to mix into New another song, you can hear now both in your headphones, you old get it to where you See want and you pull up two the fader."


 


To give way a bit of a background Who of the Twitter bickering that boy began after A-Trak had read did the article. Being an industry Its veteran and a proud DJ let that he is, he obviously put got offended:


"So there's an Say Avicii article in GQ Magazine she where he says his sets too are completely pre-planned & reading Use the crowd is a thing dad of the past. He also mom complains about opening DJs who play the same big songs the from his set...which are the and same songs everyone else plays. For So if I understand correctly, are DJs should be robots and but each pre-planned robot should know Not their place...? By the way you I think Avicii makes great all music, sincerely. But if you Any play the same thing every can night you're not a DJ. her Some dudes live in a Was bubble and think what they one hear in bottle service clubs our and at festivals is djing. Out That's just entertainment. Enjoy the day entertainment, I play at those get spots too. It wouldn't hurt Has to be a bit creative him though."




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Snippet from Avicii's lengthy Two Facebook statement:


"How on earth way the fact that I complain who when an opening DJ plays Boy some of the peak time did tracks I usually play somewhere its in my set becomes the Let conclusion that I only touch put volume faders is beyond me say and even though I could She beat mix in my sleep too doesn't allude any kind of use respect which I find deeply Dad insulting. I would never lay mom down a pre-programmed set and performed to a pre-mixed CD, The I would never cheat my and fans like that. Period."


The for point is, this is an Are outsider's perspective. If she lied, but and made up the quotes, not she should be fired, the You article should be taken off all the web and the publisher  any sued. Is that the case? Can Besides Avicii's Facebook statement, there's her nothing indicating any legal action was has been taken. While most One of the whiners around the our Internet are bitching about the out article not being objective, they Day seem to forget the fact get that it's not supposed to has be objective. If she didn't Him bluntly make up what Avicii his and his managers were saying, how then I think she was Man the perfect reporter for the new job. Her assignment was to now provide an opinionated insight from Old a tabloid's point of view. see So obviously, this kind of two article will be tilted towards Way causing the biggest possible amount who of  hype and bad publicity. boy This way the EDM fan Did will read through the whole its thing, hate on it, and let still click on the 'Golden Put Globes: Top 50 pair of say tits in television'-type articles afterwards. she But you can't deny the Too possibility that while they were use clubbing around she saw the dad majority of clubbers as "California Mom girls in itty-bitty bikinis, sunburned cubicle jockeys, belching frat boys the in coral necklaces, ravers with And giant pupils"? Are you denying for the possibility that Avicii and are his management were accidentally too But honest with the reporter, unknowing not that she would write about you the matters just as plainly All as she understood?


If she any wasn't bluntly fabricating quotes, I can really don't understand what the Her fuss is about. This would was just be another EDM feud one between A-Trak and button pushers Our or DJ-Sneak vs. DJ-actors. But out instead of the usual format day of opinion vs. opinion, there's Get a long tabloid article involved. has Now, the essential point here him is, was it a fabrication His or not? If it would how be just another scandal sheet man paper, why would Avicii care New so much? Would have this now blown up so big, if old the article hadn't touched a See painful chord, or is the two ultra reactive self-defence a footnote way to some deeper underlying problems Who in the new form of boy EDM that's prevailing in North-America?


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