DJfollower's editorial staff: 10 remarkable videos from 2012
Not long ago my colleague Solveig Petersen wrote an article about crowd-sourcing music videos. Although, he was right about music videos being marginalized in TV, he wasn't quite right in saying that the music video isn't something worth spending much money on. As the latest Youtube farce has shown - 'clicks', 'likes' and 'views' are of utmost importance to the managers and marketers of today's multi-billion music companies ..and their rivals. Solveig also brought your attention (in this article) to the DailyDot's investigation that shows the major companies may have not faked the views after all. Whatever the outcome of this unpleasant situation may be, the fact remains the same - there are a lot of people watching music videos on Youtube. So if you want to benefit from the video, you've got to put money and creativeness in, before you can cash out. Most magazines have already put up their lists for best videos of 2012. Now we've got the chance to show you what we came up with. However, since all of these videos are great in their own way, we decided to skip the arguing and just come up with 10 videos, we think deserve to be lifted from 2012. Here's a list of some of the more remarkable videos from 2012 that have certainly gained their audience fair an square - by producing high budget, high quality, creative music videos!
So the list is in no particular ranking order. It contains mostly high-budget productions. Although I have to start off with an indie video production that caught a lot of attention. Held by many as the best track from 2012, the video accompanying 'Inspector Norse' compliments perfectly the track and the successful year for Todd Terje.
Todd Terje - Inspector Norse
Although Michael Nyman & David McAlmont authored 'Secrets, Accusations & Charges,' Max Cooper, English minimal DJ/producer, gave it his touch. The otherwordly animation was done by Nick Cobby.
Skrillex ft. Sirah- Bangarang. Director from France, Tony T Datis, is known to take on dubstep videos. This bold video has been watched for almost 100 million times now, not bad!
Flying Lotus - Putty Boy Strut from the album 'Until the Quiet Comes'. The eccentricity of Flying Lotus's track is accordingly displayed in this cartoon-monsters journey, one of the greats of 2012 indeed!
deadmau5 ft.Gerard Way - Professional Griefers. Well, it's pretty obvious why deadmau5's video is here. Directors Paul Boyd and Jeff Ranasinghe put together a next level spectacle with this highly appreciated collaboration!
Scuba - The Hope. 'Got the system, got the girls, got the camera, got the taste..' ..and an underwater shot of an elephant scuba-diving. Subliminal messages, old footage and excellent directing - a cool and well made video!
Rusko - Somebody to Love. You got to love elderly people feeling themselves good to young folks music. Great concept, good footage - nice work!
A-Trak & Dillon Francis - Money Makin features guest appearances by J2K of Flosstradamus, Action Bronson and Chromeo. The big names make this ATM dance-machine go crazy. Humorous as always, A-Trak and Dillon Francis delivered a great one!
David Guetta ft. Taped Rai - Just One Last Time. Well, this is thorough job on a music video - no budget cuts on this one. Published on December 3, Guetta's video has received over 15 million views by now.
This half-animated music video for Skism - Experts shows gives you high-octane action when looking into the life of a Youtube expert - check out the awesome knuckle-brass 'TROL'!
Did you read already: 'Video Game Soundtrack of the Year'
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