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The truth about fake Youtube views?

00:00 Nov/30/1999

Recently, much fuss has been surrounding the scandalous news about fake Youtube views. Of course, the tabloids took off on the announcement that 2 billion views have been taken away from major labels such as Universal Music Group, Sony/BMG and RCA Records. It is true that there's programs for so-called 'black hat view count building'. There's various offers on the web - f.e 2 USD for 1000 Youtube views. It is easy to start bashing on the label companies. However we would like to give them the benefit of the doubt and ask: is it really as the media and a lot of people would like to see for a thrilling story, or is there more to it?

The DailyDot took it as their business to look at the other side of the coin:

"Google slashed the cumulative view counts on YouTube channels belonging to Universal Music Group, Sony/BMG, and RCA Records by more than 2 billion views Tuesday, a drastic winter cleanup that may be aimed at shutting down black hat view count-building techniques employed by a community of rogue view count manipulators on the video-sharing site.

Universal's channel is the one that took the biggest hit. According to figures compiled by the YouTube statistics analysts at SocialBlade, the record company's YouTube channel lost more than 1 billion views from its preexisting tally of 7 billion views Tuesday.

The answer comes in the second way that YouTube changed its view count. The company recently decided to remove view counts for videos that are no longer live on the channel, or so-called "dead videos." For Universal and Sony, that meant thousands of music videos that over the past three years slowly have migrated to the VEVO channel, which is jointly owned by the two companies. A senior label executive confirmed the migration....

That meant high-profile videos that once lived separately on the Universal and Sony YouTube channels have been relocated to Vevo. As a result, the views that those videos received during their time on the dedicated label channels were taken away in YouTube's latest "clean up" effort.

In other words, those views happened; they weren't "faked" or even double counted when they went on to Vevo. But because the videos are no longer on the channel, YouTube considers them "dead videos." They still live on in YouTube, just under a different channel."'

Well, it would surely be great if the DailyDot investigators are correct. Fortunately, there haven't been any DJs mentioned in light of these news. Whatever the outcome of this will be, we'll surely hope that the DJ/producer community won't be negatively effected by this!

Photo: mauritsonline

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