EDM-only awards show by creators of Golden Globes and American Music Awards

00:00 Nov/30/1999

With Skrillex cleaning out the Grammys, and a variety of dance scene figures among the comprehensive list of nominated DJs and producers - you can't say it's a surprising affair. Albeit you can (and should) argue if it is the right way to move forward..





The initiative comes from Dick Clark Productions (DCP), the same guys who are running the Golden Globes, American Music Awards and Academy of Country Music Awards. So, DCP has decided that the right thing to do is a music awards show dedicated to only electronic dance music. That may be the result of the fact that the dance music genres is under-represented in the existing awards shows, then again..


Why could they also think its a good idea? It's safe to say that there's a lot of money to be made in the EDM sector. The commercial side of EDM is alluring to a wide variety of entrepreneurs. The $1 billion dollar plan by SFX might be the best example. The Association For Electronic Music serves as another example, although it's not sure how it will advocate a movement that's hardly controllable.



Also: Read Louis Puig's statement about the situation of EDM and where its headed

Now, we've got a new awards show - yet another testament that EDM commercialization is in full gear. Do you think that that the awards show will be accepted in the community?


Photo: Dave B






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