A Sit Down With DJ Far Too Loud
Far Too Loud, AKA Oli Cash, has gained quite a reputation for hi-tech, dancefloor-destroying music that makes people throw their hands in the air and go crazy. Think high-energy, aggressive funk, big basslines, crazy edits, intricate production and youll know the sound.
Since the first release, back in 2005, things have gone from strength to strength. Winning Best Single at the Breakspoll Awards in 2007 followed later that year by the huge FTL anthem Play It Loud which saw a move from breakbeat into big, dirty electro-house grooves, receiving a massive response and remaining a firm crowd-pleaser to this day. More recently, chart smashers like Megaloud, Wake Up LA and remixes for the likes of Lily Allen and The Crystal Method have confirmed Far Too Loud's place among the big guns of electro-house.
"Do not expect immediate results and be ready to invest in work. Attention to detail and hard work can really make you stand out from others."
When and why did you start making music?
We have both had musical upbringings. I started playing saxophone when I was 10 and Dom played cello from an early age. We have both played drums too and so before we started writing dance music we both had a wealth of musical training. We met on the Tonmeister sound recording course at the University of Surrey and a shared interest in dance music led us to start producing tracks together. At that time breaks was growing fast and there were a lot of great tracks getting released which caught our ears so that is the route we went down.
According to you, what are the main qualities to be known?
It's hard to answer because it really depends on whether your ultimate goal is to become famous or not. For me, it's not. I think it's very important to have a clear idea of ??what you want to become in life and to focus on it to succeed. Personally, my goal is to make music. I will be happy as long as I can continue to make and live. My level of notoriety is not one of my priorities.
Where do you gather inspiration for creating the music you make?
My inspiration for creating music comes through a process of of poking at stuff until I find something I like. I think of the raves Ive been to in the past; when I have raves coming up like this weekend, for example, I think of what would be really sick to play, whatever Id enjoy getting down to, so my inspiration is creating something that Id genuinely enjoy myself.
Please guide us through the general process how you make a track?
It generally starts with a beat and bassline. Once these are sounding extremely fat well start to play around with lead sounds and other ideas on top. As these develop the tune starts to take a structure and then its a case of working out the different sections of the tune. We try to make our tracks go on a journey so that they hold the listeners interest right the way through. The ideas need to keep coming and developing throughout the track to achieve this.
How long have you been producing?
I think that its been around 11 years.
Your brand of electro house is definitely unique and that fits with Never Say Die's business model. Which acts initially got you to say to yourself, "This is something that I really want to do?
I mentioned the breakbeat days above. From around 2005 to 2008 that is the only style I was producing. Miles Dyson was the name that principally got me experimenting with electro house. Wolfgang Gartner a close second. I still love their tracks from that era.
Do you prefer to DJ or playing live at the club?
You released your Faster Than Light EP on No Tomorrow Recordings, Never Say Die's sister label. How does it feel to finally release with arguably one of the biggest labels in the game right now?
Id met Tommy way before he even started the label, back in the breakbeat days, and Ive seen it grow from the beginning. I love the musical taste, image, and how down-to-earth they are. It feels a bit long overdue, but regardless of time Im very happy to see it happen.
What are your top favorite artists that motivate you?
Far Too Loud: The Protégé and The Chemical Brothers classic British acts theyre still my top.
How does travel affect the creative process? Do you need to be in the studio, do you manage to get any work done in the air?
I tend not to work on tracks whilst Im away as I really do prefer being in the studio. If I have spare time when Im travelling I use it to make DJ edits and mashups. Travelling a lot generally does have a negative impact on productivity, but sometimes its useful to have that time to leave an idea and come back to it with some fresh inspiration. When it comes to being on planes, I probably spend most of my time asleep!
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