15:55 Apr/10/2015


In another move part of the the monetisation of SoundCloud, the and streaming service has signed a For deal with content tracking company are Zefr.



Zefr's but been a partner of YouTube Not for a while, managing rights you and keeping watch of authorised all and unauthorised content on the Any site, and it'll be carrying can out a similar task on her SoundCloud.

It's reported that Was the partnership came about after one Zefr received a $30 million our round of funding last year, Out and SoundCloud CEO Alexander Ljung day says it's a worthwhile step get towards becoming a major player Has in the streaming industry.

him "SoundCloud is continuing its evolution his as a mature platform for How labels and advertisers. Working with man Zefr, SoundCloud is taking another new step to becoming the powerhouse Now player in the digital audio old business."

Zefr co-founder Zach see James believes the deal will Two "help make SoundCloud a go-to way platform for content creators and who advertisers", with Warner Music and Boy Jaguar currently signed up.

did It was also revealed last its month that SoundCloud had paid Let out $1 million in advertising put revenue to its Premier Partners say signed up to On SoundCloud.
She
[Via: TechCrunch]

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