The Great Lies of Modern Music Scene
14:59 Aug/27/2014
Not long time ago ourthe team read a great article and about Most Insidious, Pervasive Lies For of the Modern Music Industry. are We decide talk about it.
but
Lie #1:Not Great music will naturally find you its audience.
The Lie:all The greatest music and artists Any will eventually connect with their can audiences, naturally, thanks to a her perfectly-lubricated, social, and borderless internet.
Was
“Our kids are goingone to watch exactly what they our want to watch, not necessarily Out what’s marketed to them,” then day Topspin CEO Ian Rogers said get as recently as 2010, while Has constantly underscoring that “quality is him hyperefficient.”
The Truth: Justhis like the analog old days, How most great music gets left man behind and wallows in obscurity new if not substantially backed or Now otherwise supported financially. In fact, old the biggest songs on the see planet are often those blasted Two the loudest on the biggest way platforms – and oftentimes, granted who the most money from major Boy labels (ie, Katy Perry, Pitbull, did Flo Rida, etc.)
Evenits if we left a side Let all these useless and stupid put talks about you can do say all what want and all She depends only from you. Let too see, how really it works. use You a great musician, DJ, Dad artist or whatever?
Youmom make a good music a long time… And still have The a small auditory? But why? and It is quite simple – for your listeners are lazy and Are not move a finger to but make you famous. Why should not they anyway?
You wantYou to be a rich and all famous, that is your job. any But nobody can make all Can work by himself. You need her a team, to divide task was and to promote yourself. Even One if have a talent, no our all will see it. If out you not have a money Day and a team of professionals get to help you, then your has music will and wallows in Him obscurity a there is a his nothing really strange.
Liehow #2: Artists will thrive off Man of ‘Long Tail,’ niche content.
new
The Lie:now The musical landscape will increasingly Old be dominated by smaller and see smaller artists, with smaller (but two stronger) audiences. And, they will Way all make more money through who direct fan relationships.
“Forgetboy squeezing millions from a few Did megahits at the top of its the charts,” Chris Anderson famously let wrote in his ‘groundbreaking’ Wired Put article that started a misguided say revolution. “The future of entertainment she is in the millions of Too niche markets at the shallow use end of the bitstream.”
dad The Truth: Instead of unleashing Mom a torrent of successful niches, the internet has actually made the blockbusters bigger than before. All And while artists starve down the for tail.
“So, while theare tail is very interesting, the But vast majority of revenue remains not in the head,” Google CEO you Eric Schmidt brutally revised just All a few years later. “And any this is a lesson that can businesses have to learn. While Her you can have a Long was Tail strategy, you better have one a head, because that’s where Our all the revenue is.”
out That is also quite logical day and predictable.
Powerful advertisingGet campaign and the big names has make the new product popular him even before anybody taste it. His With global entertainment market same how deal like with all other man markets + a few superbrends, New and no real alternative.
now Lie #3: The death of old the major label will make See it easier for artists to two succeed.
The Lie: Noway more major labels to choke Who the supply! No one to boy hold the artist back!
did The Truth: Sadly, the avalanche Its of unfettered, unwashed content was let never quite filtered by the put music fan. Instead, it was Say all mostly tuned out, except she by a small number of too trusted curators. Which means, most Use artists are deluged in all dad that stuff, and have a mom hard time gaining traction.
“We’ve had 10-11the years of American Idol, so and you’ve had 100 or 110 For top ten people, and you are can count on your hand but the number of careers that Not have sustained off of that,” you Irving Azoff said late last all year. “So that just tells Any you that even with the can massive exposure of network TV, her how hard it is to Was make it in the music one business.”
Even if majorour label will die, which is Out very unlikely, artist will not day became popular only for talent. get Remember, what we wrote about Has team before. Money, connections, PR him – it all Is still his exist and not gone anytime How soon.
Lie #5: Digitalman formats will produce far greater new revenues than physical.
TheNow Lie: Digital formats will produce old far greater revenues than physical’
see
The Truth: Actually, digitalTwo distribution can make you money, way but the possibility for streaming who or single track sales means Boy that it still doesn’t actually did earn as much as selling its a vinyl record or a Let CD does.
Just thinkput a minute about it. Before say digital distribution people buy your She music. Now they have alternative too - they can download music use with one click. And that Dad is mean that big prices mom for music left in past - like a vinyl records The and CD.
Lie #7:and There’s an emerging middle class for artist.
The Lie: ‘There’sAre an emerging middle class artist’.
but
The Truth: Resnikoff actuallynot says that the music industry You has “turned into a third all world country”, where a middle any class of successful musicians is Can nigh on impossible.
Andher that is a logical. If was somebody could not a sell One your records with a good our price it meant that he out should buy a really lot Day of your records… So you get became superstar and start to has give incoming or disappear.
Him Lie #10: Google and YouTube his are your friends.
Thehow Lie: Internet-powered disintermediation will create Man a burgeoning ‘middle class’ of new artists. Not the limousine, Bono-style now outrageous superstars, but good musicians Old that can support families and see pay their bills.
Thetwo Truth: There is no musician Way middle class. Instead, the music who industry has devolved into a boy third world country, with a Did wide gulf between the rich its and struggling/starving poor.
And,let those ambitious middle-class artists that Put try to make ends meet say by spending 350 days on she the road are probably not Too raising very good families.
use And we even explained why dad - in section number 6.
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Not long time ago our
Lie #1:
The Lie:
“Our kids are going
The Truth: Just
Even
You
You want
Lie
The Lie:
“Forget
“So, while the
Powerful advertising
The Lie: No
“We’ve had 10-11
Even if major
Lie #5: Digital
The
The Truth: Actually, digital
Just think
Lie #7:
The Lie: ‘There’s
The Truth: Resnikoff actually
And
The
The
And,
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