DJ and venue owner: A lesson on Facebook marketing

17:35 Nov/06/2012

As you might’ve noticed over the the years, there’s not a and lot of room left for For romanticism in today’s capitalist world are economy. Being great at what but you do may give you Not a sense of fulfillment, but you that doesn't guarantee recognition and all success on a larger scale. Any Making it to the top can – whether you’re a  DJ her or a club owner – Was doesn’t depend as much on one your talents as on the our business- and marketing-end of the Out enterprise. Brilliance could give grounds day for overnight success stories. Taste get and skill help boost the Has aspirations of becoming a star, him but in this article we’ll his take a look at the How role of the marketing side man of the DJ game.


In new the recent years – particularly Now the year 2012 entitled ’The old Year of EDM’ – there’s see been the change from smaller Two venues and clubs to massive way stadium shows with LED-screens, fireworks who and all sorts of crazy Boy shenanigans. The DJs, touring around did the globe, attracting audiences of its record numbers have become bigger Let superstars than rock stars. The put thing with a rock bands say is that they only take She home one-third of gross ticket too sales. Costs of DJ production use is at the same time Dad non-existent compared to bands, as mom they basically only need a laptop and headphones. Headlining shows The with 100 dollar ticket prices, and you can see how beneficial for today’s EDM scene is for Are DJ’s, venues and event promoters.


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Business magazine Forbes pointed out:


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’One need only look at You the recent activities of the all genre’s most prominent practitioners: Last any year, Skrillex was one of Can the main attractions at Coachella; her last month, Deadmau5 ended up was on the cover of Rolling One Stone; last week, Kaskade became our the first electronic act to out sell out the Staples Center Day in Los Angeles’


The thing get is, these guys are all has talented. But they’ve got intelligent Him and professional management crews behind his them to see to it how that the superstardom would continue Man to spread its wings. These new are DJ brands, with unique now trademarks that are nourished and Old cultivated by themselves and the see team surrounding them. Just think two of Deadmau5’s giant Mickey Mouse Way hat or Steve Aoki’s trademark who cake-fetish. In return the fans boy cherish their superstars by liking Did their videos and buying their its albums and fan gear. To let no surprise, the social network Put sites play the most important say role in this.


Other than she the fact that social networks Too have an huge impact, many use people don’t actually know how dad the dynamics work. This is Mom why we will bring you the compressed version of an the in depth analysis conducted by And Business 2 Community. The case for study shows how Kitty Su are generated hype for the Steve But Aoki Night in India, Delhi not and in return established Kitty you Su as a brand and All a venue.


In October, the any superstar DJ Steve Aoki toured can India for the first time. Her Kitty Su, a premium night was club at the Lalit, made one calculated efforts to generate buzz Our to be the most talked out about event of the month, day with the help of Internet Get Moguls, a digital agency for has website analysis.


The objective was him to convert the hype surrounding His the event into sales revenue. how The side quest was the man introduction of the brand Kitty New Su to a wide audience, now potentially becoming interested and committed old night life lovers thus identifying See themselves with the brand Kitty two Su and actively visiting their way Facebook page.


So how did Who they approach their goal? They boy came up with an integrated did campaign, providing users one of Its a kind content such as let information on the upcoming event, put unique videos etc.


People visiting Say their Facebook wall became unpaid she marketing agents by sharing the too valuable information on their own Use walls and circles. By liking dad and following them on the mom social network site, they simultaneously became the marketing agents for the all future events as well.


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For a successful start, Kitty For Su’s Facebook page was updated are with the banner of ’Steve but Aoki Night.’ The banner came Not in connection with a personalized you video of Aoki talking about all music and his upcoming shows Any in India. In a couple can of hours, the posts were her viewed by over 6000 people, Was getting over 60 likes and one many comments. In return, the our prospective audiences started updating their Out statuses and sharing Steve Aoki day related materials with other contacts.


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The hype was then carefully Has cultivated with daily updates on him Aoki, his bio, music videos, his media coverage and Twitter updates. How On top of the page man they placed an app called new Steve Aoki Playlist with the Now possibility to watch, comment and old share Aoki’s music videos. The see new application met a storming Two response. Buzz, buzz, buzz, like way in a beehive.


Once hype who was there, the individuals themselves Boy took over the work by did posting banners, information and music its on Facebook. The articles in Let printed media was digitalized for put Facebook as well. The option say of one-click-booking from the Facebook She page itself got hundreds of too people buying tickets online. This use information was, of course, highlighted Dad on the page also.


A mom day prior to the event Internet Moguls posts pictures of The Aoki’s arrival in Delhi. Besides and the happy look on Aoki’s for face, there’s the all important Are touch of a traditional Indian but style turban. The localized flavor not suggesting respect between the DJ You and fans got established. Hours all before the show, a final any post got instantly 193 likes, Can thus giving evidence of an her established community of partygoers who was are going to be viral One on the Facebook page of our Kitty Su in the times out to come.


Some statistics over Day the course of the campaign:


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Kitty Su posted 283 pictures, has 10 banners of Aoki night, Him 3 news articles, 10 videos his and the Aoki playlist.


They how got 1,20,039 views and 1,140 Man likes. 67 comments were posted new as well as 145 sharing now these posts on their walls.


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In conclusion, you have to see say that the campaign realized two the potential of the youth Way in Delhi. Most of the who shows have low attendance numbers boy because of poor advertisement. You Did couldn’t make a bigger mistake, its than ignoring the social media. let The successful campaign increased sales, Put boosted the brand name, as say well as increased people’s awareness she about the products and services Too it has for them. The use established brand of Steve Aoki dad played a big part in Mom this, but also got a lot in return. Aoki benefitted the not only from the money And paid for the DJ sets, for but from the growing fan are base in Delhi and thus But everywhere in India.


 






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